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Progressive Production Practices: Developments in Design, Print, Colour Forecasting and Fabric

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Consuming Mass Fashion in 1930s England

Part of the book series: Palgrave Studies in Fashion and the Body ((PSFB))

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Abstract

Design—that is style, fabric, print and colour—is integral to each stage of the manufacturing, retail and consumption process of all consumer products. The complex interrelationships between design, print, colour forecasting and fabric were of paramount significance in the mass manufacturing of lightweight fashionable garments in 1930s England. The following Chapters 4 and 5 assesses the relationship between the consumption desires of young working-class women in the 1930s and the consequential mass manufacturing developments building on historian Giorgio Riello’s view that “fashion should be the interaction of changing consumers needs and producers” (2003, p. 108), and Michel De Certeau’s (1980), and Daniel Miller’s (1995), belief that “the ‘productive’ nature of consumption has been an important contribution to overcoming ridged separations and interweaving production and consumption in a more complex framework” (Trentman 2012, p. 569).

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Authors and Affiliations

  1. Humanities, The Royal College of Art, London, UK

    Cheryl Roberts

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Correspondence to Cheryl Roberts .

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Roberts, C. (2022). Progressive Production Practices: Developments in Design, Print, Colour Forecasting and Fabric. In: Consuming Mass Fashion in 1930s England. Palgrave Studies in Fashion and the Body. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-94613-5_4

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