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How has the COVID-19 Pandemic Transformed the E-Commerce Market on the Firm Level: Qualitative Insights from the Russian Market

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Digital Transformation and Global Society (DTGS 2021)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 1503))

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Abstract

Due to markets’ digitalization, both consumers and businesses are increasingly involved in e-commerce activities throughout the globe. Current study aims to investigate what drives and what limits firms’ integration into e-commerce activities with the focus on comparison of pre-, during and post-pandemic foci by the firms in Russian emerging market. The study is based on insights from qualitative interviews of firms’ representatives, collected in 2016 and 2021. Based on comparison of interview’s insights and content analysis, we identified the influencing factors from the firms’ perspective, further we also introduced potential consequences of the pandemic based on the respondents’ replies. One contribution of this study is to identify the limiting and the driving factors that are specific for the Russian e-commerce market. Besides, we discover some factors that can supplement the current frameworks for structuring the limiting and the driving factors of the e-commerce market. In addition to that, based on the theoretical and empirical research conducted, we can state that the factors influencing e-commerce five years ago and now are evolving rapidly and may lead to more prominent changes.

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Funding

This research has been conducted within the fundamental research project “Digitalization as a driving force of open innovation and co-creation: Implications for value creation and value capture” as a part of the HSE Graduate School of Business Research Program in 2021–2023 (Protocol No. 23 dd 22.06.2021 of the HSE GSB Research Committee).

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Authors and Affiliations

  1. Graduate School of Management, St Petersburg State University, St. Petersburg, Russia

    Megi Gogua & Maria Smirnova

  2. HSE University, Moscow, Russia

    Vera Rebiazina

Authors
  1. Megi Gogua
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  2. Vera Rebiazina
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  3. Maria Smirnova
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Corresponding author

Correspondence to Megi Gogua .

Editor information

Editors and Affiliations

  1. National Research University Higher School of Economics, St. Petersburg, Russia

    Daniel A. Alexandrov

  2. ITMO University, St. Petersburg, Russia

    Alexander V. Boukhanovsky

  3. ITMO University, St. Petersburg, Russia

    Andrei V. Chugunov

  4. National Research University Higher School of Economics, St. Petersburg, Russia

    Yury Kabanov

  5. National Research University Higher School of Economics, St. Petersburg, Russia

    Olessia Koltsova

  6. National Research University Higher School of Economics, St. Petersburg, Russia

    Ilya Musabirov

  7. National Research University Higher School of Economics, St. Petersburg, Russia

    Sergei Pashakhin

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Gogua, M., Rebiazina, V., Smirnova, M. (2022). How has the COVID-19 Pandemic Transformed the E-Commerce Market on the Firm Level: Qualitative Insights from the Russian Market. In: Alexandrov, D.A., et al. Digital Transformation and Global Society. DTGS 2021. Communications in Computer and Information Science, vol 1503. Springer, Cham. https://doi.org/10.1007/978-3-030-93715-7_34

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  • DOI: https://doi.org/10.1007/978-3-030-93715-7_34

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-93714-0

  • Online ISBN: 978-3-030-93715-7

  • eBook Packages: Computer ScienceComputer Science (R0)

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