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Better Representing the Diffusion of Innovation Through the Theory of Planned Behavior and Formal Argumentation

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Advances in Social Simulation

Abstract

Agent-based simulation has long been used to study the dynamics of adoption and diffusion of innovations. However, the vast majority of these works are limited to an abstract and simplified representation of this process, which does not allow to explain the reasons for the change of opinion of an agent. In order to go further in the explanation of these changes, we present a generic model based on the theory of planned behavior and on formal argumentation. Each agent has the possibility to exchange arguments with another and to build its opinion on an innovation from the set of arguments it knows. An application of the model is proposed to study the adoption of communicating water meters by farmers on the Louts river (South-West of France).

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Notes

  1. 1.

    https://github.com/LSADOU/Innovation-Argumentation-Diffusion.

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Acknowledgements

This work has been funded by INRAE (MathNum department) and by the #Digitag convergence institute (ANR 16-CONV-0004).

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Correspondence to Loic Sadou .

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Sadou, L., Couture, S., Thomopoulos, R., Taillandier, P. (2022). Better Representing the Diffusion of Innovation Through the Theory of Planned Behavior and Formal Argumentation. In: Czupryna, M., Kamiński, B. (eds) Advances in Social Simulation. Springer Proceedings in Complexity. Springer, Cham. https://doi.org/10.1007/978-3-030-92843-8_32

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