Abstract
A thriving food festival requires a short food supply chain that creates an opportunity for effective resource mobilisation through different networks and partnerships among diverse festival stakeholders. This research aims to deepen our understanding of how food festivals enhance relationship building, which groups of festival stakeholders most often collaborate, and the nature and duration of the relationship created. Theoretically, the study links the network perspective with social capital and entrepreneurship building to shed new light on relationship building in the food festival context. The results clearly show that food festivals are relational platforms where numerous relations occur. However, there is high heterogeneity in revealed relationships that are diverse in terms of their motivation, sequence, intensity, and duration. Furthermore, this study shows participation goals differ not only between stakeholder groups (i.e., between visitors and vendors) but also within groups (among vendors and visitors). The chapter concludes with a series of managerial recommendations.
The work was created as a result of the research project No. 2019/33/B/HS4/02068 financed by the National Science Center, Poland.
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Janiszewska, D., Ossowska, L., Kurdyś-Kujawska, A., Kwiatkowski, G. (2022). Relational Food Festivals: Building Space for Multidimensional Collaboration Among Food Producers. In: Farmaki, A., Altinay, L., Font, X. (eds) Planning and Managing Sustainability in Tourism. Tourism, Hospitality & Event Management. Springer, Cham. https://doi.org/10.1007/978-3-030-92208-5_6
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