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Toward Socially Responsible Business: A Typology of Value Postures in Nested Service Ecosystems

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Abstract

The need to share value with multiple stakeholders has become a business imperative. This chapter argues a service ecosystem perspective gives insight into how this might be achieved. We propose five interrelated, interdependent “value postures” that system actors adopt—systemic, strategic, relational, operational, and individual. A value posture is the way actors think about and practice creating and delivering value with others. Each posture reflects unique combinations of stakeholders, stakeholder goals, resources, and institutional arrangements. This chapter argues achieving alignment and consistency within and between value postures at different levels enables sharing of value with stakeholders and socially responsible business.

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Notes

  1. 1.

    Prospectors shape industries through innovation and new market development; defenders protect stable product niches; analyzers are typically smart followers, and reactors respond, frequently poorly, to the changing environment.

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Author information

Authors and Affiliations

  1. University of Adelaide, Adelaide, Australia

    Jonathan J. Baker

  2. Monash University Malaysia, Selangor, Malaysia

    Vicki J. Little

  3. The University of Auckland Business School, Auckland, New Zealand

    Roderick J. Brodie

Authors
  1. Jonathan J. Baker
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  2. Vicki J. Little
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  3. Roderick J. Brodie
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Correspondence to Jonathan J. Baker .

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Editors and Affiliations

  1. CTF, Service Research Center, Karlstad University, Karlstad, Sweden

    Bo Edvardsson  & Bård Tronvoll  & 

  2. Inland Norway University of Applied Sciences, Elverum, Norway

    Bård Tronvoll

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Baker, J.J., Little, V.J., Brodie, R.J. (2022). Toward Socially Responsible Business: A Typology of Value Postures in Nested Service Ecosystems. In: Edvardsson, B., Tronvoll, B. (eds) The Palgrave Handbook of Service Management. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-91828-6_20

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