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Behavior Change: Five Ways to Facilitate Co-creation of Service for a Better World

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Abstract

For new services to be successful, users (customers, patients, citizens, etc.) must embrace and sometimes engage in behaviors that are both new and difficult for them. As research has put more and more emphasis on the importance of being user-centric, it is hard to understand why the behavior change that many times are required for the user has not been problematized more. In this chapter we present five evidence-based ways that describe and explain how behavior change can enable important services such as sustainability, education, and health—services make the world a better place.

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Authors and Affiliations

  1. CTF, Service Research Center, Karlstad University, Karlstad, Sweden

    Per Kristensson, Jonas Hjalmar Blom & Erik Wästlund

Authors
  1. Per Kristensson
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  2. Jonas Hjalmar Blom
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  3. Erik Wästlund
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Corresponding author

Correspondence to Per Kristensson .

Editor information

Editors and Affiliations

  1. CTF, Service Research Center, Karlstad University, Karlstad, Sweden

    Bo Edvardsson  & Bård Tronvoll  & 

  2. Inland Norway University of Applied Sciences, Elverum, Norway

    Bård Tronvoll

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Kristensson, P., Blom, J.H., Wästlund, E. (2022). Behavior Change: Five Ways to Facilitate Co-creation of Service for a Better World. In: Edvardsson, B., Tronvoll, B. (eds) The Palgrave Handbook of Service Management. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-91828-6_16

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