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The Palgrave Handbook of Service Management pp 169–200Cite as

Palgrave Macmillan

Servitization: A State-of-the-Art Overview and Future Directions

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Abstract

Over the past two decades, servitization has emerged as a major growth engine in many markets for firms looking beyond their traditional product core. Following a brief account of the history of servitization, we discuss the conceptual foundations and main drivers of the strategic move toward service transition. A review of the literature provides an up-to-date account of the state of the art of servitization research, and we go on to discuss key insights from this prolific research domain. Finally, against the backdrop of growing digital transformation across many industries, we discuss key trends that will accelerate servitization in years to come and suggest avenues for promising future research in this domain.

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Notes

  1. 1.

    Financial Data accessed on 22 March 2021 at https://finance.yahoo.com/quote/CRM?p=CRM&.tsrc=fin-srch.

  2. 2.

    See NCR Silver; accessed on 3 June 2021 at: https://www.ncr.com/silver.

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Authors and Affiliations

  1. INSEAD Europe, Fontainebleau, France

    Wolfgang Ulaga

  2. CBMI – Centre for Business Model Innovation, Department of Management and Engineering, Linköping University, Linköping, Sweden

    Christian Kowalkowski

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  1. Wolfgang Ulaga
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Correspondence to Wolfgang Ulaga .

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  1. CTF, Service Research Center, Karlstad University, Karlstad, Sweden

    Bo Edvardsson  & Bård Tronvoll  & 

  2. Inland Norway University of Applied Sciences, Elverum, Norway

    Bård Tronvoll

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Ulaga, W., Kowalkowski, C. (2022). Servitization: A State-of-the-Art Overview and Future Directions. In: Edvardsson, B., Tronvoll, B. (eds) The Palgrave Handbook of Service Management. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-91828-6_10

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