Abstract
This chapter will examine the changing production forms and screen aesthetics of Chinese SVOD commissions in the case of Tencent Video. In contrast to broadcast production cultures, SVOD original commissions have intervened the historical trajectory of storytelling norms across genres and formats. Tencent original commissions demonstrate a strong upgrade production culture with which Tencent producers continuously experiment, generating innovative ways of creative expression and user engagement.
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Notes
- 1.
This study focuses mainly on professionally made live streaming as a television genre rather than amateur live streaming such as TikTok and Kwai. For example, Dai et al. (2017) conducted in-depth online ethnography on grassroots live streaming communities, arguing that the prevalence of live streaming services reflects the digital generation’s community building, aimed at making sense of their ‘rootless’ lifestyle by sharing their daily lives with peer communities.
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Lin, L. (2022). Streaming Screen Forms and Aesthetics: Tencent Video. In: Convergent Chinese Television Industries. Palgrave Global Media Policy and Business. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-91756-2_6
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