Abstract
Data visualisation is an effective tool in the scientific process that can also be a powerful tool for communication. The challenge of visually communicating data often comes from different levels of literacy possessed by our intended audience—from field experts to policymakers to the general public. While there are many useful tools to visualise data, providing value to a diverse audience requires a user-centred approach. In this chapter, we discuss “good” visualisation. From understanding your audience and context to principles essential for creating and evaluating a visualisation, this chapter will take you through the key considerations in the iterative development of a valuable and effective visualisation.
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Gough, P., Zhao, J. (2023). Data Visualisation. In: Rowland, S., Kuchel, L. (eds) Teaching Science Students to Communicate: A Practical Guide. Springer, Cham. https://doi.org/10.1007/978-3-030-91628-2_7
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