Abstract
This chapter introduces us to the concept and practice of e-storytelling in the wine industry as one of the most powerful marketing tools that can be both brand and customer driven; the relationship between wine storytelling and wine tourism destination storytelling; the people who make the wine and their family stories; and the most common technical options in wine storytelling. Digital storytelling is more than just using technology; it is a way of communicating, integrating, and imagining. Wine is a product unlike any other in wine tourism, inextricably linked to the region, its soil, climate, and geomorphology, as well as the local people, their history, traditional cultivation methods, taste, and culture. As a result, sharing the story of a winery is inextricably linked to sharing the story of a wine tourism destination.
It is the wine that leads me on, the wild wine that sets the wisest man to sing at the top of his lungs, laugh like a fool – it drives the man to dancing…it even tempts him to blurt out stories better never told.
Homer, The Odyssey
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsNotes
- 1.
For example: Delectable, Banquet, Vivino, Hello Vino, Drizly, Wine-Searcher, Wine Ring, Wine Picker, Winc Wines, WineRatings+, Wine Enthusiast Tasting Guide, Cellar Tracker, CorkageFee, Wine Events, Winery Passport.
References
Bonarou, C., Tsartas, P., & Sarantakou, E. (2019). E-storytelling and wine tourism branding: Insights from the “wine roads of northern Greece”. In M. Sigala, N. Richard, & S. Robinson (Eds.), Wine tourism destination management and marketing: Theory and cases (pp. 77–98). Palgrave Macmillan.
Fog, K., Budtz, C., Munch, P., & Blanchette, S. (2010). Storytelling: Branding in practice. Springer.
Herskovitz, S. E., & Crystal, M. (2010). The essential brand persona: Storytelling and branding. Journal of Business Strategy, 31(3), 21–28. Retrieved August 24, 2021 from https://www.emerald.com/insight/content/doi/10.1108/02756661011036673/full/html
Jiwa, B. (2016). Brand story strategy. The story of telling. Retrieved August 24, 2021 from http://thestoryoftelling.com/brand-story-strategy
Malita, L., & Martin, C. (2010). Digital storytelling as web passport to success in the 21st century. Social and Behavioral Sciences, 2, 3060–3064.
Mossberg, L. (2008). Extraordinary experiences through storytelling. Scandinavian Journal of Hospitality and Tourism, 8(3), 195–210. Retrieved August 24, 2021 from https://www.tandfonline.com/doi/abs/10.1080/15022250802532443
Pine, J. B. II, & Gilmore, J. H. (1998, July, August). Welcome to the experience economy. Harvard Business Review. Retrieved August 24, 2021 from https://hbr.org/1998/07/welcome-to-the-experience-economy
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2022 Springer Nature Switzerland AG
About this chapter
Cite this chapter
Ramšak, M. (2022). Wine Storytelling. In: Social Impact of Wine Marketing. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-030-89224-1_3
Download citation
DOI: https://doi.org/10.1007/978-3-030-89224-1_3
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-89223-4
Online ISBN: 978-3-030-89224-1
eBook Packages: Business and ManagementBusiness and Management (R0)