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KRUSing into the Future: Restoring a Local Value Chain Through Cooperation

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Local, Slow and Sustainable Fashion

Abstract

The Norwegian research project KRUS has rebooted local wool value chains, and changed the focus on raw materials, fuelled an interest in local yarns and contributed with innovation and value creation. In addition, KRUS aimed to shift the discussion around sustainable fashion. This chapter is based on the KRUS report and the project’s PhD and Master’s thesis findings, adding some recent developments. The chapter explains how the project results were brought about and how media-interest was leveraged, thus mushrooming even more activity after the project ended. However, first and foremost the chapter discusses how cooperation has dwarfed the focus on competitiveness—challenging the market economy’s main purpose and ‘raison d’être’.

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Notes

  1. 1.

    (1) Valuing Norwegian Wool (2010–2012) and (2) KreaNord project VikingGold (2013–2015).

  2. 2.

    ZQ has since we wrote the report morphed into ZQRX, which is for wool in regenerative agricultural systems.

  3. 3.

    Tingvoll is currently very well known for an internationally award-winning cheese and also houses Krivi Weaving Mill.

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Correspondence to Vilde Haugrønning .

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Klepp, I.G., Haugrønning, V., Tobiasson, T.S. (2022). KRUSing into the Future: Restoring a Local Value Chain Through Cooperation. In: Klepp, I.G., Tobiasson, T.S. (eds) Local, Slow and Sustainable Fashion . Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-88300-3_1

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