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Personal Values and Strategic Choice

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Strategy through Personal Values

Abstract

Our suggested contributions to this chapter are fourfold. Firstly, we introduce a model to help explore the link between personal values and strategic choice. Secondly, we summarise research results concerning the significant role personal values play in guiding strategic decisions in the workplace. Next, we introduce a framework to understand how manager’s values orientations manifest in predictable patterns of strategic choices. Finally, the application of values orientation to strategic decisions in the context, the values dynamic of an organisation is illustrated through two mini case studies with questions for managers and leaders to reflect upon to draw implications for their own strategic leadership.

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Notes

  1. 1.

    Collectivism and Novelty are not based on Schwartz’s values system. Novelty is a sub-dimension of Stimulation but there is no equivalent to Collectivism in Schwartz’s values inventory.

  2. 2.

    (p < .01).

  3. 3.

    (p < .01).

  4. 4.

    The HP Way was defined by co-founder Bill Hewlett as “a core ideology … which includes a deep respect for the individual, a dedication to affordable quality and reliability, a commitment to community responsibility, and a view that the company exists to make technical contributions for the advancement and welfare of humanity.” (Wikipedia) The following are the tenets of The HP Way:

    • We have trust and respect for individuals.

    • We focus on a high level of achievement and contribution.

    • We conduct our business with uncompromising integrity.

    • We achieve our common objectives through teamwork.

    • We encourage flexibility and innovation.

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Authors and Affiliations

  1. Birmingham City Business School, Birmingham, UK

    Scott Lichtenstein

  2. Southampton Business School, University of Southampton, Southampton, UK

    Malcolm Higgs

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  1. Scott Lichtenstein
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Correspondence to Scott Lichtenstein .

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Lichtenstein, S., Higgs, M. (2022). Personal Values and Strategic Choice. In: Strategy through Personal Values. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-88269-3_2

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