Skip to main content

Introduction

  • Chapter
  • First Online:
The Corporatization of Student Affairs

Part of the book series: New Frontiers in Education, Culture, and Politics ((NFECP))

  • 211 Accesses

Abstract

During the 2019–2020 academic year, as a part of our Ed.D. capstone we engaged in a case study analysis of the student affairs division at a large public four-year university in the West. The intent of the study was to understand how neoliberal ideology has infused itself throughout the student-centered role of the student affairs professional. As practitioners in the field, we see the corporatizing of student affairs at the interpersonal, divisional, and institutional levels (Anderson & Cohen, 2018; Besley & Peters, 2006; Cannella & Koro-Ljungberg, 2017; Cannella & Miller, 2008; Giroux, 2002, 2007; Hachem, 2018; Olssen & Peters, 2005; Saunders, 2010).

If we’re going to be an access based institution and we’re going to do it at the scale … we’ve got to be able to do this in a way that maintains some fidelity to care. And we have an opportunity to define the mission. I don’t think the legislature has any more answers than we have. … I think that is the challenge that is present in this moment, is can we define this both and proposition?

—Research site student affairs leader

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 119.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 159.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 159.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Anderson, G. L., & Cohen, M. I. (2018). The new democratic professional in education: Confronting markets, metrics, and managerialism. Teachers College Press.

    Google Scholar 

  • Astin, A. (1975). Preventing students from dropping out. Jossey-Bass.

    Google Scholar 

  • Astin, A. W. (1999). Student involvement: A developmental theory for higher education. Journal of College Student Development, 40(5), 518.

    Google Scholar 

  • Berg, L. D., Huijbens, E. H., & Larsen, H. G. (2016). Producing anxiety in the neoliberal university. The Canadian Geographer, 60(2), 3–37.

    Article  Google Scholar 

  • Besley, A. C., & Peters, M. (2006). Neoliberalism, performance and assessment of research quality. South African Journal of Higher Education, 20(6), 814–832.

    Google Scholar 

  • Braedley, S., & Luxton, M. (2010). Competing philosophies: Neoliberalism and challenges of everyday life. In S. Braedley & M. Luxton (Eds.), Neoliberalism and everyday life (pp. 3–21). McGill-Queen’s University Press.

    Google Scholar 

  • Cannella, G. S., & Koro-Ljungberg, M. (2017). Neoliberalism in higher education: Can we understand? Can we resist and survive? Can we become without neoliberalism? Cultural Studies, Critical Methodologies, 17(3), 155–162.

    Article  Google Scholar 

  • Cannella, G. S., & Miller, L. L. (2008). Constructing corporatist science: Reconstituting the soul of American higher education. Cultural Studies, Critical Methodologies, 8(1), 24–38.

    Article  Google Scholar 

  • Capper, C. A. (2015). The 20th-year anniversary of critical race theory in education: Implications for leading to eliminate racism. Educational Administration Quarterly, 51(5), 791–833.

    Article  Google Scholar 

  • Carbado, D. W. (2013). Interracial diversity. UCLA Law Review, 60(5), 1130–1183.

    Google Scholar 

  • Chambliss, D. F., & Takacs, C. G. (2014). How college works. Harvard University Press.

    Google Scholar 

  • Cope, R., & Hannah, W. (1975). Revolving college doors: The causes and consequences of dropping out, stopping out, and transferring. Wiley-Interscience.

    Google Scholar 

  • Creswell, J. W., & Poth, C. N. (2017). Qualitative inquiry and research design: Choosing among five approaches. Sage.

    Google Scholar 

  • Dean, M. (2010). Governmentality: Power and rule in modern society. Sage.

    Google Scholar 

  • Eaton, P. W. (2016). The competency-based movement in Student Affairs: Implications for curriculum and professional development. Journal of College Student Development, 57(5), 573–589.

    Article  Google Scholar 

  • Geiger, R. L. (2019). American higher education since World War II: A History (Vol. 116). Princeton University Press.

    Book  Google Scholar 

  • Giroux, H. A. (2002). Neoliberalism, corporate culture, and the promise of higher education: The university as a democratic public sphere. Harvard Educational Review, 72(4), 425–463.

    Article  Google Scholar 

  • Giroux, H. A. (2007). Beyond neoliberal common sense: Cultural politics and public pedagogy in dark times. Journal of Advanced Composition, 27(1/2), 11–61.

    Google Scholar 

  • Habley, W. R., Bloom, J. L., & Robbins, S. (2012). Increasing persistence (1 Aufl. ed.). Jossey-Bass.

    Google Scholar 

  • Hachem, A. H. (2018). Higher education in the era of illusions: Neoliberal narratives, capitalistic realities, and the need for critical praxis. Journal of Critical Scholarship on Higher Education and Student Affairs, 4(1), 2.

    Google Scholar 

  • Hall, S., & O’Shea, A. (2013). Common-sense neoliberalism. Journal of Politics and Culture, 55, 8–24.

    Google Scholar 

  • Harvey, D. (2005). A brief history of neoliberalism. Oxford University Press.

    Book  Google Scholar 

  • Hirt, J. B. (2007). The student affairs profession in the academic marketplace. Journal of Student Affairs Research and Practice, 44(2), 482–501. https://doi.org/10.2202/1949-6605.1794

    Article  Google Scholar 

  • Kezar, A., DePaola, T., & Scott, D. T. (2019). The gig academy: Mapping labor in the neoliberal university. Johns Hopkins University Press.

    Google Scholar 

  • Kuh, G. D., Kinzie, J., Schuh, J. H., & Whitt, E. J. (2005). Student success in college: Creating conditions that matter. John Wiley & Sons.

    Google Scholar 

  • Kuh, G. D., Kinzie, J. L., Buckley, J. A., Bridges, B. K., & Hayek, J. C. (2006). What matters to student success: A review of the literature (Vol. 8). National Postsecondary Education Cooperative.

    Google Scholar 

  • McClellan, G., & Stringer, J. (2016). The handbook of student affairs administration (4th ed.). Jossey-Bass, A Wiley Brand.

    Google Scholar 

  • Noble, J., & Sawyer, R. (2002). Predicting different levels of academic success in college using high school GPA and ACT composite scores. ACT Research Report Series, 2–26.

    Google Scholar 

  • Nuss, E. M. (2003). The development of Student Affairs. In S. Komives & D. Woodard (Eds.), Student services: A handbook for the profession (pp. 65–88). John Wiley & Sons.

    Google Scholar 

  • Olssen, M., & Peters, M. A. (2005). Neoliberalism, higher education, and the knowledge economy: From the free market to knowledge capitalism. Journal of Educational Policy, 20(3), 313–345.

    Article  Google Scholar 

  • Ong, A. (2006). Neoliberalism as exception: Mutations in citizenship and sovereignty. Duke University Press.

    Book  Google Scholar 

  • Pritchard, M. E., & Wilson, G. S. (2003). Using emotional and social factors to predict student success. Journal of College Student Development, 44(1), 18–28.

    Article  Google Scholar 

  • Saunders, D. B. (2010). Neoliberal ideology and public higher education in the United States. Journal for Critical Education Policy Studies, 8(1), 41–77.

    Google Scholar 

  • Schrecker, E. (2010). The lost soul of higher education: Corporatization, the assault on academic freedom, and the end of the American university. New Press.

    Google Scholar 

  • Slaughter, S., Slaughter, S. A., & Rhoades, G. (2004). Academic capitalism and the new economy: Markets, state, and higher education. JHU Press.

    Google Scholar 

  • Stake, R. E. (1995). The art of case study research. Sage.

    Google Scholar 

  • Stater, M. (2009). The impact of financial aid on college GPA at three flagship public institutions. American Educational Research Journal, 46(3), 782–815.

    Article  Google Scholar 

  • Steck, H. (2003). Corporatization of the university: Seeking conceptual clarity. The Annals of the American Academy of Political and Social Science, 585(1), 66–83.

    Article  Google Scholar 

  • Strayhorn, T. L. (2008). How college students’ engagement affects personal and social learning outcomes. Journal of College and Character, 10(2), 7. https://doi.org/10.2202/1940-1639.1071

    Article  Google Scholar 

  • Strayhorn, T. L. (2019). College students’ sense of belonging: A key to educational success for all students. Taylor and Francis.

    Google Scholar 

  • Thelin, J. R. (2003). Historical overview of American higher education. In S. Komives & D. Woodard (Eds.), Student services: A handbook for the profession (pp. 3–22). John Wiley & Sons.

    Google Scholar 

  • Thelin, J. R. (2011). A history of American higher education (2nd ed.). Johns Hopkins University Press.

    Google Scholar 

  • Tinto, V. (1993). Building community. Liberal Education, 79(4), 16–21.

    Google Scholar 

  • Tinto, V. (2003). Learning better together: The impact of learning communities on student success. Higher Education Monograph Series, 1(8), 1–8.

    Google Scholar 

  • Varlotta, L. (2016). Measuring student success: Models and metrics. In G. McClellan & J. Stringer (Eds.), The handbook of student affairs administration (4th ed., pp. 175–194). Jossey-Bass.

    Google Scholar 

  • Wells, J. B., & Henry-Darwish, N. (2019). CAS professional standards for higher education (10th ed.). Council for the Advancement of Standards in Higher Education.

    Google Scholar 

  • Yin, R. (2009). Case study research: Design and methods (4th ed.). Sage.

    Google Scholar 

  • York, T. T., Gibson, C., & Rankin, S. (2015). Defining and measuring academic success. Practical Assessment, Research & Evaluation, 20(5), 1–20.

    Google Scholar 

  • Zepke, N. (2015). What future for student engagement in neo-liberal times? Higher Education, 69(4), 693–704. https://doi.org/10.1007/s10734-014-9797-y

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Daniel K. Cairo .

Rights and permissions

Reprints and permissions

Copyright information

© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Cairo, D.K., Cabal, V. (2021). Introduction. In: The Corporatization of Student Affairs. New Frontiers in Education, Culture, and Politics. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-88128-3_1

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-88128-3_1

  • Published:

  • Publisher Name: Palgrave Macmillan, Cham

  • Print ISBN: 978-3-030-88127-6

  • Online ISBN: 978-3-030-88128-3

  • eBook Packages: EducationEducation (R0)

Publish with us

Policies and ethics