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Made in India: Business Models for Affordable Healthcare

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Indigenous Indian Management

Part of the book series: Palgrave Studies in Indian Management ((PAIM))

Abstract

Healthcare has been a principal theme of social engagement by Indian firms. This has been done as a part of both core business activities as well as a part of Corporate Social Responsibility (CSR) initiatives. India has been home to a substantial section of Bottom of Pyramid (BoP) customers. Healthcare for BoP customers had thus become a dominant theme in the conversation of Indian healthcare system. The vision for healthcare engagements for such customers has been to provide quality healthcare at affordable price points. This has been done by firms both through technological as well as business model innovation in healthcare services.

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Authors and Affiliations

  1. Indian Institute of Management, Nagpur, India

    Som Sekhar Bhattacharyya

  2. Indian Institute of Management Ahmedabad, Ahmedabad, India

    Rajesh Chandwani

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  1. Shailesh J. Mehta School of Management, Indian Institute of Technology Bombay, Mumbai, India

    Ashish Pandey

  2. Aston Business School, Aston University, Birmingham, UK

    Pawan Budhwar

  3. Shidler College of Business, University of Hawai’i at Mānoa, Honolulu, HI, USA

    Dharm P. S. Bhawuk

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Bhattacharyya, S.S., Chandwani, R. (2022). Made in India: Business Models for Affordable Healthcare. In: Pandey, A., Budhwar, P., Bhawuk, D.P.S. (eds) Indigenous Indian Management. Palgrave Studies in Indian Management. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-87906-8_12

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