Abstract
Digital B2B platforms are becoming increasingly important for value co-creation in today’s business networks, leading to the emergence of a diverse landscape of platforms and intensifying research efforts. Yet, practitioners and researchers alike lack a means to structure existing knowledge and distinguish between different B2B platforms. In this paper, we apply Nickerson et al.’s method for taxonomy development to derive a taxonomy of B2B co-creation platforms drawing on 36 research articles and 63 real-world platform cases. We find 17 dimensions that describe B2B co-creation platforms in terms of their platform architecture, their actor ecosystem, and their value creation process. Thereby, we contribute to research and practice: First, we provide a holistic perspective on B2B co-creation platforms by aggregating existing knowledge and identifying the fundamental properties relevant for their distinction. Second, we provide a decision aid for practitioners to evaluate which platform to join or how to design B2B co-creation platforms.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
The missing percent to 100 are platforms for that not enough data was available to classify.
References
De Reuver, M., Sørensen, C., Basole, R.C.: The digital platform: a research agenda. J. Inf. Technol. 33, 124–135 (2018)
Hein, A., et al.: Digital platform ecosystems. Electron. Mark. 30(1), 87–98 (2019). https://doi.org/10.1007/s12525-019-00377-4
Schreieck, M., Wiesche, M., Krcmar, H.: Design and governance of platform ecosystems–key concepts and issues for future research. In: 24th European Conference on Information Systems (ECIS), pp. 1–20 (2016)
Sebastian, I.M., Ross, J.W., Beath, C., Mocker, M., Moloney, K.G., Fonstad, N.O.: How big old companies navigate digital transformation new. MIS Q. 16, 197–213 (2017)
VDMA EV, McKinsey & Company I: Customer centricity as key for the digital breakthrough. What end-customer industries expect from mechanical engineering companies on platforms and apps (2020)
Lichtblau, K.: Institut der deutschen Wirtschaft Köln Consult GmbH: Plattformen - Infrastruktur der Digitalisierung (2019)
Blaschke, M., Haki, K., Aier, S., Winter, R.: Taxonomy of digital platforms: a platform architecture perspective. In: 14th International Conference on Wirtschaftsinformatik, pp. 1–15 Siegen (2019)
Engert, M., Hein, A., Krcmar, H.: Partner programs and complementor assessment in platform ecosystems: a multiple-case study. In: Americas Conference on Information Systems (AMCIS), pp. 1–10 (2017)
Hodapp, D., Remane, G., Hanelt, A., Kolbe, L.M.: Business models for internet of things platforms: empirical development of a taxonomy and archetypes. In: 14th International Conference on Wirtschaftsinformatik, pp. 1783–1797 (2019)
Nickerson, R.C., Varshney, U., Muntermann, J.: A method for taxonomy development and its application in information systems. Eur. J. Inf. Syst. 22, 336–359 (2013)
Webster, J., Watson, R.T.: Analyzing the past to prepare for the future : writing a literature review. MIS Q. 26, xiii–xxiii (2002)
Kazan, E., Tan, C.W., Lim, E.T.K., Sørensen, C., Damsgaard, J.: Disentangling digital platform competition: the case of UK mobile payment platforms. J. Manag. Inf. Syst. 35, 180–219 (2018)
Lusch, R.F., Nambisan, S.: Service innovation: A service-dominant logic perspective. MIS Q. Manag. Inf. Syst. 39, 155–175 (2015)
Tiwana, A., Konsynski, B., Bush, A.A.: Platform evolution: coevolution of platform architecture, governance, and environmental dynamics. Inf. Syst. Res. 21, 675–687 (2010)
Baldwin, C.Y., Woodard, C.J.: The architecture of platforms: a unified view. In: Gawer, A. (ed.) Platforms, Markets and Innovation, pp. 19–44 (2009)
Gawer, A.: Bridging differing perspectives on technological platforms: toward an integrative framework. Res. Policy. 43, 1239–1249 (2014)
Bundesverband der Deutschen Industrie e.V.: Deutsche digitale B2B-Plattformen (2019)
Mineraud, J., Mazhelis, O., Su, X., Tarkoma, S.: A gap analysis of Internet-of-Things platforms. Comput. Commun. 89–90, 5–16 (2016)
Löfberg, N., Åkesson, M.: Creating a service platform – how to co-create value in a remote service context. J. Bus. Ind. Mark. 33, 768–780 (2018)
Guggenberger, T.M., Möller, F., Haarhaus, T., Gür, I., Otto, B.: Ecosystem types in information systems. In: 28th European Conference on Information Systems (ECIS), pp. 1–21 (2020)
Täuscher, K., Laudien, S.M.: Understanding platform business models: a mixed methods study of marketplaces. Eur. Manag. J. 36, 319–329 (2018)
Gartner Inc.: Magic Quadrant for Industrial IoT Platforms (2019)
Krause, T., Strauß, O., Scheffler, G., Kett, H., Lehmann, K., Renner, T.: IT-Plattformen für das Internet der Dinge (IoT) - Basis intelligenter Produkte und Services. FRAUNHOFER VERLAG, Stuttgart (2017)
Rauen, H., Glatz, R., Schnittler, V., Peters, K., Schorak, M.H., Zollenkop, M.: Plattformökonomie im Maschinenbau (2018)
Koenen, T., Heckler, S.: Deutsche digitale B2B-Plattformen (2019). https://bdi.eu/artikel/news/deutsche-digitale-b2b-plattformen/. Accessed on 22 Oct 2020 S
Yin, R.K.: Case Study Research and Applications. SAGE Publications Ltd, Thousand Oaks (2018)
Mayring, P.: Qualitative content analysis: theoretical background and procedures. In: Bikner-Ahsbahs, A., Knipping, C., and Presmeg, N. (eds.) Approaches to Qualitative Research in Mathematics Education: Examples of Methodology and Methods, pp. 365–380 (2015)
Ritchey, T.: Problem structuring using computer-aided morphological analysis. J. Oper. Res. Soc. 57, 792–801 (2006)
Zutshi, A., Grilo, A.: The emergence of digital platforms: a conceptual platform architecture and impact on industrial engineering. Comput. Ind. Eng. 136, 546–555 (2019)
Penttinen, E., Halme, M., Lyytinen, K., Myllynen, N.: What influences choice of business-to-business connectivity platforms? Int. J. Electron. Commer. 22, 479–509 (2018)
Hodapp, D., Remane, G., Hanelt, A., Kolbe, L.M.: Business models for internet of things platforms: empirical development of a taxonomy and archetypes. In: 14th International Conference Wirtschaftsinformatik, pp. 1783–1797 (2019)
Gerrikagoitia, J.K., Unamuno, G., Urkia, E., Serna, A.: Digital manufacturing platforms in the industry 4.0 from private and public perspectives. Appl. Sci. 9, 2934–2946 (2019)
Gawer, A., Cusumano, M.A.: Industry platforms and ecosystem innovation. J. Prod. Innov. Manag. 31, 417–433 (2014)
Fürstenau, D., Auschra, C., Klein, S., Gersch, M.: A process perspective on platform design and management: evidence from a digital platform in health care. Electron. Mark. 29, 581–596 (2019)
Provan, K.G., Kenis, P.: Modes of network governance: structure, management, and effectiveness. J. Public Adm. Res. Theory. 18, 229–252 (2008)
Arica, E., Oliveira, M.: Requirements for adopting digital B2B platforms for manufacturing capacity finding and sharing. In: IEEE International Conference on Emerging Technologies and Factory Automation (ETFA), pp. 703–709. IEEE (2019)
European Commission: User guide to the SME Definition (2015)
Daiberl, C.F., Oks, S.J., Roth, A., Möslein, K.M., Alter, S.: Design principles for establishing a multi-sided open innovation platform: lessons learned from an action research study in the medical technology industry. Electron. Mark. 29, 711–728 (2019)
Davis, F.D.: Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Q. Manag. Inf. Syst. 13, 319–339 (1989)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Abendroth, J., Riefle, L., Benz, C. (2021). Opening the Black Box of Digital B2B Co-creation Platforms: A Taxonomy. In: Ahlemann, F., Schütte, R., Stieglitz, S. (eds) Innovation Through Information Systems. WI 2021. Lecture Notes in Information Systems and Organisation, vol 47. Springer, Cham. https://doi.org/10.1007/978-3-030-86797-3_39
Download citation
DOI: https://doi.org/10.1007/978-3-030-86797-3_39
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-86796-6
Online ISBN: 978-3-030-86797-3
eBook Packages: Computer ScienceComputer Science (R0)