The Impact of the Early Stages of COVID Pandemic Lockdown on Romania’s Consumers’ Behavior

Hrisanta, Mosora Mihaela; Cristian, Orzan Mihai; Ileana, Vălimărean; Claudiu, Caescu Stefan

doi:10.1007/978-3-030-86641-9_15

The Impact of the Early Stages of COVID Pandemic Lockdown on Romania’s Consumers’ Behavior

Mosora Mihaela Hrisanta⁴,
Orzan Mihai Cristian⁴,
Vălimărean Ileana⁴ &
Caescu Stefan Claudiu⁴

Conference paper
First Online: 30 November 2021

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Part of the Springer Proceedings in Business and Economics book series (SPBE)

Abstract

The COVID-19 (Coronavirus) pandemic represents a historical moment that is certain to change our behavior forever. We are now witnessing numerous changes in the economy: unemployment is on the rise, people are losing their jobs, certain businesses close, and others thrive. This chapter presents, in the first part, the results of a survey carried out on a nationally representative sample of 1015 consumers. The questionnaire is intended to identify the main effects of the crisis caused by the COVID-19 pandemic on Romania’s economy and in particular on the population’s consumer behavior. In the second part of the chapter, we created a mediation model (structural equation modeling) starting from the respondents’ answers in the first part of the study, aimed at measuring the effect of the COVID-19 pandemic on the respondents’ consumer spending. The survey questions were divided by type into seven variables: COVID-19 Effect, government measures, consumer spending, respondents’ financial status, governmental and administrative measures in response to economic events, job change, and economy (inflation, unemployment, and prices).

Keywords

COVID pandemic
Consumer behavior
Marketing research

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Authors and Affiliations

Bucharest University of Economic Studies, Bucarest, Romania
Mosora Mihaela Hrisanta, Orzan Mihai Cristian, Vălimărean Ileana & Caescu Stefan Claudiu

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Mosora Mihaela Hrisanta
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Orzan Mihai Cristian
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Vălimărean Ileana
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Caescu Stefan Claudiu
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Correspondence to Mosora Mihaela Hrisanta .

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Editors and Affiliations

Bucharest University of Economic Studies, Bucharest, Romania
Prof. Dr. Alina Mihaela Dima
Bucharest University of Economic Studies, Bucharest, Romania
Prof. Dr. Ion Anghel
Bucharest University of Economic Studies, Bucharest, Romania
Prof. Razvan Catalin Dobrea

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Hrisanta, M.M., Cristian, O.M., Ileana, V., Claudiu, C.S. (2021). The Impact of the Early Stages of COVID Pandemic Lockdown on Romania’s Consumers’ Behavior. In: Dima, A.M., Anghel, I., Dobrea, R.C. (eds) Economic Recovery After COVID-19. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-86641-9_15

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DOI: https://doi.org/10.1007/978-3-030-86641-9_15
Published: 30 November 2021
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-86640-2
Online ISBN: 978-3-030-86641-9
eBook Packages: Economics and FinanceEconomics and Finance (R0)