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The Impact of the Early Stages of COVID Pandemic Lockdown on Romania’s Consumers’ Behavior

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Part of the Springer Proceedings in Business and Economics book series (SPBE)

Abstract

The COVID-19 (Coronavirus) pandemic represents a historical moment that is certain to change our behavior forever. We are now witnessing numerous changes in the economy: unemployment is on the rise, people are losing their jobs, certain businesses close, and others thrive. This chapter presents, in the first part, the results of a survey carried out on a nationally representative sample of 1015 consumers. The questionnaire is intended to identify the main effects of the crisis caused by the COVID-19 pandemic on Romania’s economy and in particular on the population’s consumer behavior. In the second part of the chapter, we created a mediation model (structural equation modeling) starting from the respondents’ answers in the first part of the study, aimed at measuring the effect of the COVID-19 pandemic on the respondents’ consumer spending. The survey questions were divided by type into seven variables: COVID-19 Effect, government measures, consumer spending, respondents’ financial status, governmental and administrative measures in response to economic events, job change, and economy (inflation, unemployment, and prices).

Keywords

  • COVID pandemic
  • Consumer behavior
  • Marketing research

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  • DOI: 10.1007/978-3-030-86641-9_15
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Correspondence to Mosora Mihaela Hrisanta .

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Hrisanta, M.M., Cristian, O.M., Ileana, V., Claudiu, C.S. (2021). The Impact of the Early Stages of COVID Pandemic Lockdown on Romania’s Consumers’ Behavior. In: Dima, A.M., Anghel, I., Dobrea, R.C. (eds) Economic Recovery After COVID-19. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-86641-9_15

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