Skip to main content

Design Delight: An Experiential Quality Framework

  • Conference paper
  • First Online:
Developments in Design Research and Practice (Senses 2019)

Part of the book series: Springer Series in Design and Innovation ((SSDI,volume 17))

Included in the following conference series:

Abstract

Delight is a powerful emotion that can alter the perception of a product and its experience of use. Nevertheless, operationalizing delight for design practice and research is a complicated task. Derived from years of design analysis, design delight is presented as a combination of engagement, surprise, liveliness, cuteness, serendipity, and reassurance. The theoretical underpinnings, key aspects, and the six qualities of design delight are discussed. This framework posits that delight is a persuasive element of the user experience and that delightful products work as multimodal arguments that argue by experience. Consequently, design delight urges designers to be ethical when it comes to creating such products and to consider how these products can help users live a happy and flourishing life.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 169.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 219.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 219.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Definition of DELIGHT. https://www.merriam-webster.com/dictionary/delight. Accessed 6 Nov 2019

  2. Fredrickson BL, Mancuso RA, Branigan C, Tugade MM (2000) The undoing effect of positive emotions. Motiv Emot 24(4):237–258. https://doi.org/10.1023/A:1010796329158

    Article  Google Scholar 

  3. Russell JA (1980) A circumplex model of affect. J Pers Soc Psychol 39(6):1161–1178. https://doi.org/10.1037/h0077714

    Article  Google Scholar 

  4. Alexander MW (2010) Customer delight: a review. Acad Mark Stud J Arden 14(1):39–53

    Google Scholar 

  5. Oliver RL, Rust RT, Varki S (1997) Customer delight: foundations, findings, and managerial insight. J Retail 73(3):311–336. https://doi.org/10.1016/S0022-4359(97)90021-X

    Article  Google Scholar 

  6. Crotts JC, Magnini VP (2011) The customer delight construct: is surprise essential? Ann Tour Res 38(2):719–722. https://doi.org/10.1016/j.annals.2010.03.004

    Article  Google Scholar 

  7. Kumar A, Olshavsky RW, King MF (2001) Exploring alternative antecedents of customer delight. J. Consum Satisfaction Dissatisfaction Complaining Behav 14:14–26

    Google Scholar 

  8. Dey S, Ghosh S, Datta B, Barai P (2017) A study on the antecedents and consequences of customer delight. Total Qual Manag Bus Excell 28(1–2):47–61. https://doi.org/10.1080/14783363.2015.1049146

    Article  Google Scholar 

  9. Ball J, Barnes DC (2017) Delight and the grateful customer: beyond joy and surprise. J Serv Theory Pract 27(1):250–269. https://doi.org/10.1108/JSTP-01-2016-0013

    Article  Google Scholar 

  10. Liu MW, Keh HT (2015) Consumer delight and outrage: scale development and validation. J Serv Theory Pract 25(6):680–699. https://doi.org/10.1108/JSTP-08-2014-0178

    Article  Google Scholar 

  11. Chitturi R, Raghunathan R, Mahajan V (2008) Delight by design: the role of hedonic versus utilitarian benefits. J Mark 72(3):48–63

    Article  Google Scholar 

  12. Berman B (2005) How to delight your customers. Calif Manage Rev 48(1):129–151. https://doi.org/10.2307/41166331

    Article  Google Scholar 

  13. Arnold MJ, Reynolds KE, Ponder N, Lueg JE (2005) Customer delight in a retail context: investigating delightful and terrible shopping experiences. J Bus Res 58(8):1132–1145. https://doi.org/10.1016/j.jbusres.2004.01.006

    Article  Google Scholar 

  14. Hsu JS-C, Lin T-C, Fu T-W, Hung Y-W (2015) The effect of unexpected features on app users’ continuance intention. Electron Commer Res Appl 14(6):418–430. https://doi.org/10.1016/j.elerap.2015.06.003

    Article  Google Scholar 

  15. Rust RT, Oliver RL (2000) Should we delight the customer? J Acad Mark Sci 28(1):86. https://doi.org/10.1177/0092070300281008

    Article  Google Scholar 

  16. Kefalidou G, Maxwell D, Woods M, Sharples S, Makri S (2012) Is this ‘Delight’? In: Proceedings of HCI, pp 1–4. Available: http://ewic.bcs.org/upload/pdf/ewic_hci12_uett_paper3.pdf. Accessed 31 Aug 2016 (Online)

  17. Nelson HG, Stolterman E (2012) The design way: intentional change in an unpredictable world 2nd edn. MIT Press, Cambridge, Massachusestts; London, England

    Google Scholar 

  18. de Souza CS (2005) The semiotic engineering of human-computer interaction. MIT Press, Cambridge, Mass

    Book  Google Scholar 

  19. de Souza CS, Leitão CF (2009) Semiotic engineering methods for scientific research in HCI. Morgan & Claypool, San Rafael, California

    Google Scholar 

  20. Buchanan R (1985) Declaration by design: rhetoric, argument, and demonstration in design practice. Des Issues 2(1):4–22. https://doi.org/10.2307/1511524

    Article  Google Scholar 

  21. Buchanan R (2001) Design and the new rhetoric: productive arts in the philosophy of culture. Philos Rhetor 34(3):183–206

    Article  Google Scholar 

  22. Ehses H (1984) Representing Macbeth: a case study in visual rhetoric. Des Issues 1(1):53–63. https://doi.org/10.2307/1511543

    Article  Google Scholar 

  23. Ehses H (2008) Design on a rhetorical footing. Des Papers 6

    Google Scholar 

  24. Corbett EP, Roberts WR, Bywater I (1984) and others, The rhetoric and the poetics of Aristotle. The Modern Library, New York, NY

    Google Scholar 

  25. Harrison S, Tatar D, Sengers P (2007) The three paradigms of HCI. In: Alt. Chi. session at the SIGCHI conference on human factors in computing systems, San Jose, California, USA, pp 1–18. Available: http://people.cs.vt.edu/~srh/Downloads/HCIJournalTheThreeParadigmsofHCI.pdf. Accessed 15 Jul 2015 (Online)

  26. Löwgren J (2009) Toward an articulation of interaction esthetics. New Rev Hypermedia Multimedia 15(2):129–146. https://doi.org/10.1080/13614560903117822

    Article  Google Scholar 

  27. Löwgren J (2007) Fluency as an experiential quality in augmented spaces. Int J Des Taipei 1(3) (Online). Available: https://search.proquest.com/docview/921469412/abstract/CD9B7ADFBD84426EPQ/1

  28. Bardzell J (2011) Interaction criticism: an introduction to the practice. Interact Comput 23(6):604–621

    Article  Google Scholar 

  29. Groarke L (2015) Going multimodal: what is a mode of arguing and why does it matter? Argumentation 29(2):133–155. https://doi.org/10.1007/s10503-014-9336-0

    Article  Google Scholar 

  30. Brown B, Juhlin O (2015) Enjoying machines. The MIT Press, Cambridge, Massachusetts

    Book  Google Scholar 

  31. Csikszentmihalyi M (2009) Flow: the psychology of optimal experience. Harper [and] Row, Nachdr. New York

    Google Scholar 

  32. Hurtienne J (2017) How cognitive linguistics inspires HCI: image schemas and image-schematic metaphors. Int J Human-Comput Interact 33(1):1–20. https://doi.org/10.1080/10447318.2016.1232227

    Article  Google Scholar 

  33. Sosa-Tzec O, Stolterman E, Siegel MA (2015) Gaza everywhere: exploring the applicability of a rhetorical lens in HCI. Aarhus Ser Human Centered Comput 1(1):4. https://doi.org/10.7146/aahcc.v1i1.21314

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Omar Sosa-Tzec .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2022 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Sosa-Tzec, O. (2022). Design Delight: An Experiential Quality Framework. In: Duarte, E., Rosa, C. (eds) Developments in Design Research and Practice. Senses 2019. Springer Series in Design and Innovation , vol 17. Springer, Cham. https://doi.org/10.1007/978-3-030-86596-2_13

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-86596-2_13

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-86595-5

  • Online ISBN: 978-3-030-86596-2

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics