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Innovation Strategies for Strategic Entrepreneurship in Ever-Increasing Turbulent Markets

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Strategic Entrepreneurship

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Abstract

Strategic entrepreneurship is an activity that enables the firms to take advantage of important opportunities or to cope with consequential environmental threats. Innovation is one of the critical elements of strategic entrepreneurship that supports strategies of firms to achieve and/or sustain competitive advantage in turbulent markets. This contribution presents different innovation strategies for strategic entrepreneurship to increase and/or sustain competitiveness and performance of firms in markets, and also to clarify how strategic entrepreneurship could be accompanied by crisis management.

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Coccia, M. (2022). Innovation Strategies for Strategic Entrepreneurship in Ever-Increasing Turbulent Markets. In: Faghih, N., Forouharfar, A. (eds) Strategic Entrepreneurship. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-030-86032-5_12

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