Abstract
The general lack of profitability of mobility concepts, the coexistence of a volatile investment environment, and despite the appearance of new market entries raise many questions regarding the motivation of car manufacturers engaging in mobility services. The purpose of this paper is to extend the current research in this field by exploring the legitimate incentives of automotive manufacturer’s engagement in mobility services. We have applied a qualitative research approach, collecting data through literature review as well as professional interviews. This paper adds to the research field of mobility concepts by presenting additional arguments regarding the internal strategic benefits of the carmakers’ engagement in mobility services including enhanced marketing advantages and improved fleet aspects. Furthermore, it provides a completely new perspective emerging from the external factors influencing the car manufacturer’s behavior such as trends of urbanization, sustainability, and digitization.
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Czerlinsky, N., Murawski, M., Bick, M. (2022). Why Do German Car Manufacturers Get Engaged in Mobility Concepts?. In: Antipova, T. (eds) Comprehensible Science. ICCS 2021. Lecture Notes in Networks and Systems, vol 315. Springer, Cham. https://doi.org/10.1007/978-3-030-85799-8_7
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DOI: https://doi.org/10.1007/978-3-030-85799-8_7
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