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IFIP Conference on Human-Computer Interaction

INTERACT 2021: Human-Computer Interaction – INTERACT 2021 pp 462–466Cite as

Persona’s Role in the Design of Future Technologies by Academics and Practitioners

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Part of the Lecture Notes in Computer Science book series (LNISA,volume 12936)

Abstract

Automation and the introduction of Industry 4.0 interactive technologies have imposed novel challenges and burdens on academics and industrial practitioners. Developing systems for future workplaces need sufficient knowledge and understanding of the trends and technological developments and their viability from both industry and academic experts before introducing the general population. Utilizing co-design ideation workshops supported by various design tools can provide better ideation for designing future scenarios. We conducted a qualitative study to analyze academics’ and industrial practitioners’ points of view on persona as a design tool during a conference workshop. These participants empirically test the co-creation of personas and find conceptual differences between the groups in their tool use. We used pre and post-workshop surveys and workshop transcripts to code and clustered our findings. The conclusion is that the differences in academics’ and industrial practitioners’ perspectives and use of design tools for ideation are substantial but combined in a team can lead to designing positive experiences in future workplaces.

Keywords

  • Future technologies
  • Personas
  • Design
  • Academics
  • Practitioners

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  • DOI: 10.1007/978-3-030-85607-6_58
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Author information

Authors and Affiliations

  1. University of West London, London, UK

    Parisa Saadati & José Abdelnour Nocera

  2. ITI/Larsys Portugal, Funchal, Portugal

    José Abdelnour Nocera

  3. Copenhagen Business School, Frederiksberg, Denmark

    Torkil Clemmensen

Authors
  1. Parisa Saadati
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  2. José Abdelnour Nocera
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  3. Torkil Clemmensen
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Corresponding author

Correspondence to Parisa Saadati .

Editor information

Editors and Affiliations

  1. Department of Electrical and Information Engineering, Polytechnic University of Bari, Bari, Italy

    Carmelo Ardito

  2. Computer Science Department, University of Bari Aldo Moro, Bari, Italy

    Rosa Lanzilotti

  3. Computer Science Department, University of Pisa, Pisa, Italy

    Alessio Malizia

  4. Department of Computer Science, University of York, York, UK

    Helen Petrie

  5. Computer Science Department, University of Bari Aldo Moro, Bari, Italy

    Antonio Piccinno

  6. Computer Science Department, University of Bari Aldo Moro, Bari, Italy

    Dr. Giuseppe Desolda

  7. Microsoft Research, Redmond, WA, USA

    Kori Inkpen

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Saadati, P., Nocera, J.A., Clemmensen, T. (2021). Persona’s Role in the Design of Future Technologies by Academics and Practitioners. In: , et al. Human-Computer Interaction – INTERACT 2021. INTERACT 2021. Lecture Notes in Computer Science(), vol 12936. Springer, Cham. https://doi.org/10.1007/978-3-030-85607-6_58

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  • DOI: https://doi.org/10.1007/978-3-030-85607-6_58

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-85606-9

  • Online ISBN: 978-3-030-85607-6

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