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Let Thy Food Be Thy Medicine: Exploring the Impact of Covid-19 Pandemic on the Online Food Delivery Industry

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Research and Innovation Forum 2021 (RIIFORUM 2021)

Part of the book series: Springer Proceedings in Complexity ((SPCOM))

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Abstract

The Covid-19 outbreak and consequent lockdowns have altered consumer food shopping behavior. Against this backdrop, the present study explores the factors that influences online food delivery ordering during the pandemic emergency. A survey was conducted online from 20 July to 23 August, 2020, among the Italian population. A total of 1030 usable responses were included in the data analysis. Results of structural equation modeling highlighted that looking for comfort food has a significant direct effect on the individual’s actual use of food delivery apps (FDA) during Covid-19. Attitudes, perceived benefits, and emotion have an indirect positive impact on the individual’s actual use of FDA. Perceived ease of use of FDA was not significant.

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Author information

Authors and Affiliations

  1. University of Salerno, Salerno, Italy

    Francesco Smaldone, Mario D’Arco & Marco Pellicano

  2. University of Sannio, Benevento, Italy

    Vittoria Marino

Authors
  1. Francesco Smaldone
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  2. Mario D’Arco
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  3. Vittoria Marino
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  4. Marco Pellicano
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Corresponding author

Correspondence to Francesco Smaldone .

Editor information

Editors and Affiliations

  1. SGH Warsaw School of Economics, Warsaw, Poland

    Anna Visvizi

  2. University of Salerno, Fisciano, Italy

    Orlando Troisi

  3. King Abdulaziz University, Jeddah, Saudi Arabia

    Kawther Saeedi

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Smaldone, F., D’Arco, M., Marino, V., Pellicano, M. (2021). Let Thy Food Be Thy Medicine: Exploring the Impact of Covid-19 Pandemic on the Online Food Delivery Industry. In: Visvizi, A., Troisi, O., Saeedi, K. (eds) Research and Innovation Forum 2021. RIIFORUM 2021. Springer Proceedings in Complexity. Springer, Cham. https://doi.org/10.1007/978-3-030-84311-3_35

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