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Examples of Innovative Digitisation Projects

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The Digital Transformation of the Automotive Industry

Abstract

There is a great deal of uncertainty in this industry about how to approach the topic of digitalisation. For motivation and illustration, this chapter shows innovative and successful practical examples for the supporting pillars of digitisation developed in Chap. 6. The minibus “Olli” is an example of crowdsourcing, 3D printing and cognitive solutions as a basis for autonomous driving. Preventive maintenance, transparency in the supply chain and e-learning at the assembly site are solutions from the field of Industry 4.0 and learning configurators and vehicle sales via the Internet are changing the customer experience in sales. Furthermore, an example is explained of generating additional turnover through the marketing of data and through the mediation of services.

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References

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    Uwe Winkelhake

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Winkelhake, U. (2022). Examples of Innovative Digitisation Projects. In: The Digital Transformation of the Automotive Industry. Springer, Cham. https://doi.org/10.1007/978-3-030-83826-3_9

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