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Corporate Culture and Organisation

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The Digital Transformation of the Automotive Industry

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Abstract

The topic of cultural adaptation and the creation of a start-up mentality characterised by agility and entrepreneurship as a mandatory prerequisite for a successful transformation driven by digitisation are the content of this chapter. To this end, new methods for innovation and project management, such as scrum and design thinking, are presented and organisational proposals are explained under the aspect of digitisation. The IT scope should be detached from the IT organisation and migrated to the specialist departments in order to take into account the importance of IT as a strategic core element of the automotive industry and to gain momentum for the digital transformation within all business areas. The change in the importance of the CDO role away from the Chief Digital Officer to the Chief Data Officer is covered as well as contemporary aspects of HR with new ways of training, hiring and career development along with adequate change management and innovation management for a successful digital transformation.

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    Uwe Winkelhake

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Winkelhake, U. (2022). Corporate Culture and Organisation. In: The Digital Transformation of the Automotive Industry. Springer, Cham. https://doi.org/10.1007/978-3-030-83826-3_7

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