Abstract
In the previous chapter, it was shown that information technology will drive digitalisation with an exponential increase in performance. Digitalisation will penetrate society and companies comprehensively and massively change processes and organisations there. These changes will encounter a very heterogeneous buyer and employee population with different education and experience regarding digitalisation. An increasing number of customers and all of today’s young professionals in companies belong to the generation of so-called digital natives. These are people who have grown up with IT-based offerings such as computer games, the Internet and Facebook as well as smartphones. Dealing with these digital solutions is a matter of course for them and has shaped their behaviour. This chapter explains what expectations the natives have as car and mobility customers and also how they act as employees in companies and what new forms of work are developing from this, such as Sharing, Crowdsourcing, Open Innovation and Wikinomics.
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Winkelhake, U. (2022). “Digital Lifestyle”—Future Employees and Customers. In: The Digital Transformation of the Automotive Industry. Springer, Cham. https://doi.org/10.1007/978-3-030-83826-3_3
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DOI: https://doi.org/10.1007/978-3-030-83826-3_3
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