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The Progress of ICT Applications in Destination Marketing in Emerging Economies

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Marketing Tourist Destinations in Emerging Economies

Part of the book series: Palgrave Studies of Marketing in Emerging Economies ((PSMEE))

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Abstract

As a result of the impacts of the COVID-19 pandemic, the survival of tourism destinations, to a great extent, fully depends on the advancement of information and communication technology (ICT) globally. Augmented reality (AR) and virtual reality (VR) have been regarded as effective marketing communication tools that enable customers to dive into an immersive experience by accessing information about various tourism products such as museums, theme parks, and wellness centres. This chapter covers the challenges and opportunities that drive the hospitality and tourism industry to address the changing demands and expectations of tourists through the integration of AR and VR. The development of AR and VR products for the tourism destination will create new markets for the industry to survive from this pandemic and contribute towards the development of emerging economies, as tourism is one of the most dynamic contributors to the development of an economy.

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Authors and Affiliations

  1. Taylor’s University, Selangor, Malaysia

    Kandappan Balasubramanian & S. Mostafa Rasoolimanesh

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  1. Kandappan Balasubramanian
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  2. S. Mostafa Rasoolimanesh
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Correspondence to Kandappan Balasubramanian .

Editor information

Editors and Affiliations

  1. University of Cape Coast, Cape Coast, Ghana

    Ishmael Mensah

  2. Taylor’s University, Selangor, Malaysia

    Kandappan Balasubramanian

  3. Universiti Teknologi MARA, Selangor, Malaysia

    Mohd Raziff Jamaluddin

  4. University of Santo Tomas–Legazpi, Manila, Philippines

    Gina Alcoriza

  5. Universitas Pendidikan Indonesia, Bandung, Indonesia

    Vanessa Gaffar

  6. Taylor’s University, Selangor, Malaysia

    S. Mostafa Rasoolimanesh

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Balasubramanian, K., Rasoolimanesh, S.M. (2022). The Progress of ICT Applications in Destination Marketing in Emerging Economies. In: Mensah, I., Balasubramanian, K., Jamaluddin, M.R., Alcoriza, G., Gaffar, V., Rasoolimanesh, S.M. (eds) Marketing Tourist Destinations in Emerging Economies. Palgrave Studies of Marketing in Emerging Economies. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-83711-2_8

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