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Service Quality, Tourist Satisfaction, and Destination Loyalty in Emerging Economies

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Marketing Tourist Destinations in Emerging Economies

Part of the book series: Palgrave Studies of Marketing in Emerging Economies ((PSMEE))

Abstract

This chapter discusses service quality, tourist satisfaction, and destination loyalty in emerging economies. The peculiarities, challenges, and prospects for tourism development, as well as the degree of competition among destinations, provide the basis for this discussion. First, the concepts of service quality, perceived value, satisfaction, and destination loyalty are explained. The chapter then draws on evidence from previous research to provide insights into the antecedents of customer loyalty and, more specifically, the relationships between the antecedents and customer loyalty. The highest level of loyalty to a destination is manifested by the intention of tourists to repeat their visits to destinations or make recommendations to third parties. The chapter is completed by discussing the implications and strategies for enhancing service quality and destination loyalty in emerging economies. Emerging tourist destinations must aim at becoming and remaining attractive at every stage of the destination life cycle to enjoy the benefits of tourism.

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Author information

Authors and Affiliations

  1. Department of Hospitality and Tourism Management, University of Cape Coast, Cape Coast, Ghana

    Eunice Fay Amissah & Evelyn Addison-Akotoye

  2. Department of Hospitality and Tourism Management, Ho Technical University, Ho, Ghana

    Sarah Blankson-Stiles-Ocran

Authors
  1. Eunice Fay Amissah
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  2. Evelyn Addison-Akotoye
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  3. Sarah Blankson-Stiles-Ocran
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Corresponding author

Correspondence to Evelyn Addison-Akotoye .

Editor information

Editors and Affiliations

  1. University of Cape Coast, Cape Coast, Ghana

    Ishmael Mensah

  2. Taylor’s University, Selangor, Malaysia

    Kandappan Balasubramanian

  3. Universiti Teknologi MARA, Selangor, Malaysia

    Mohd Raziff Jamaluddin

  4. University of Santo Tomas–Legazpi, Manila, Philippines

    Gina Alcoriza

  5. Universitas Pendidikan Indonesia, Bandung, Indonesia

    Vanessa Gaffar

  6. Taylor’s University, Selangor, Malaysia

    S. Mostafa Rasoolimanesh

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Amissah, E.F., Addison-Akotoye, E., Blankson-Stiles-Ocran, S. (2022). Service Quality, Tourist Satisfaction, and Destination Loyalty in Emerging Economies. In: Mensah, I., Balasubramanian, K., Jamaluddin, M.R., Alcoriza, G., Gaffar, V., Rasoolimanesh, S.M. (eds) Marketing Tourist Destinations in Emerging Economies. Palgrave Studies of Marketing in Emerging Economies. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-83711-2_6

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