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Nature and Scope of Destination Marketing in Emerging Economies

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Marketing Tourist Destinations in Emerging Economies

Part of the book series: Palgrave Studies of Marketing in Emerging Economies ((PSMEE))

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Abstract

The tourist destination does not only connote a geographical space but also a system comprising services, facilities and infrastructure. Therefore, to create attractive destinations, a multifaceted set of products and services needs to be developed and marketed. Destination marketing organisations (DMOs) play an instrumental role in the marketing of destinations. However, some DMOs, especially those in emerging economies, are confronted with many challenges. Emerging economies have some huge tourism potentials, yet there are many challenges that militate against their destination marketing activities. This introductory chapter provides a review of the key concepts and issues relating to destination marketing in emerging economies. The concepts of tourist destination, destination marketing, destination marketing mix, DMOs and emerging economies are reviewed, followed by an overview of the prospects and challenges of destination marketing in emerging economies.

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Authors and Affiliations

  1. University of Cape Coast, Cape Coast, Ghana

    Ishmael Mensah

  2. Universiti Teknologi MARA, Selangor, Malaysia

    Mohd Raziff Jamaluddin

  3. Universitas Pendidikan Indonesia, Bandung, Indonesia

    Vanessa Gaffar

  4. University of Santo Tomas–Legazpi, Manila, Philippines

    Gina Alcoriza

  5. Taylor’s University, Selangor, Malaysia

    Kandappan Balasubramanian & S. Mostafa Rasoolimanesh

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  1. Ishmael Mensah
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  2. Mohd Raziff Jamaluddin
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  3. Vanessa Gaffar
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  4. Gina Alcoriza
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  5. Kandappan Balasubramanian
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  6. S. Mostafa Rasoolimanesh
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Correspondence to Ishmael Mensah .

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Editors and Affiliations

  1. University of Cape Coast, Cape Coast, Ghana

    Ishmael Mensah

  2. Taylor’s University, Selangor, Malaysia

    Kandappan Balasubramanian

  3. Universiti Teknologi MARA, Selangor, Malaysia

    Mohd Raziff Jamaluddin

  4. University of Santo Tomas–Legazpi, Manila, Philippines

    Gina Alcoriza

  5. Universitas Pendidikan Indonesia, Bandung, Indonesia

    Vanessa Gaffar

  6. Taylor’s University, Selangor, Malaysia

    S. Mostafa Rasoolimanesh

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Mensah, I., Jamaluddin, M.R., Gaffar, V., Alcoriza, G., Balasubramanian, K., Rasoolimanesh, S.M. (2022). Nature and Scope of Destination Marketing in Emerging Economies. In: Mensah, I., Balasubramanian, K., Jamaluddin, M.R., Alcoriza, G., Gaffar, V., Rasoolimanesh, S.M. (eds) Marketing Tourist Destinations in Emerging Economies. Palgrave Studies of Marketing in Emerging Economies. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-83711-2_1

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