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Marketing Emerging Tourist Destinations During Crisis and Pandemics

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Marketing Tourist Destinations in Emerging Economies

Part of the book series: Palgrave Studies of Marketing in Emerging Economies ((PSMEE))

Abstract

Tourist destinations have to contend with crises including outbreaks of epidemics and pandemics, which have become normal occurrences. These crises tend to have a debilitating effect on tourist destinations. The sense of insecurity that these crises generate discourages travel to the destination, thereby resulting in decline in tourist arrivals, loss of revenue, and general decline in tourism business activities. Though tourist destinations usually recover from crises, the road to recovery could be long. This chapter examines the impacts of crises and pandemics on emerging tourist destinations and the strategies for managing such crises. Topics to be examined are forms of crisis, impacts of crisis on tourism in emerging economies, crisis communication and crisis management strategies for emerging economies.

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Authors and Affiliations

  1. University of Cape Coast, Cape Coast, Ghana

    Ishmael Mensah

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  1. Ishmael Mensah
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Correspondence to Ishmael Mensah .

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Editors and Affiliations

  1. University of Cape Coast, Cape Coast, Ghana

    Ishmael Mensah

  2. Taylor’s University, Selangor, Malaysia

    Kandappan Balasubramanian

  3. Universiti Teknologi MARA, Selangor, Malaysia

    Mohd Raziff Jamaluddin

  4. University of Santo Tomas–Legazpi, Manila, Philippines

    Gina Alcoriza

  5. Universitas Pendidikan Indonesia, Bandung, Indonesia

    Vanessa Gaffar

  6. Taylor’s University, Selangor, Malaysia

    S. Mostafa Rasoolimanesh

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Mensah, I. (2022). Marketing Emerging Tourist Destinations During Crisis and Pandemics. In: Mensah, I., Balasubramanian, K., Jamaluddin, M.R., Alcoriza, G., Gaffar, V., Rasoolimanesh, S.M. (eds) Marketing Tourist Destinations in Emerging Economies. Palgrave Studies of Marketing in Emerging Economies. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-83711-2_13

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