Abstract
The growing complexity of the business environment forces companies to be able to make decisions rapidly and effectively. This requires knowing how to manage internal processes and making sure that data support decisions. The strategic use of data not only supports cost reduction and increased efficiency but also allows us to reveal new opportunities by facilitating the emergence of hidden or unknown paths. For example, the analysis of hundreds of demographic and health variables may help predict the risk associated with hospital admission (Valentini, 2017) or prevent injuries in professional footballers (Davenport, 2006). Broadly speaking, the fields of possible applications of big data (BD) and business analytics (BA) are practically immeasurable.
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Agostini, M., Spano, A. (2021). Big Data and Business Analytics: Definitions and Implications in the Business Environment. In: Chiucchi, M.S., Lombardi, R., Mancini, D. (eds) Intellectual Capital, Smart Technologies and Digitalization. SIDREA Series in Accounting and Business Administration. Springer, Cham. https://doi.org/10.1007/978-3-030-80737-5_8
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