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Introduction to Cross Cultural Communication

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Science, Technology and Modernity
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Communication is the key to social integration since it enables people to share ideas, express their feelings and effectively contribute to discussions and debates. In most cases, language poses a barrier to communication between different cultures or communities. For effective cross-cultural communication, one should realize the variances that are brought about bycultural differences. In today’s global marketplace, the ability to communicate multi-culturally and effectively is very crucial. Establishing a common ground helps in creating productive dialogue between the two parties that will enhance the relationship between the two sides. While establishing a common ground, the two sides have to recognize the cultural differences and different cultural expectations.

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Jerath, K.S. (2021). Introduction to Cross Cultural Communication. In: Science, Technology and Modernity . Springer, Cham.

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-80464-0

  • Online ISBN: 978-3-030-80465-7

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