Abstract
This paper introduces a new conceptual model that better describes and further develops IDEO’s Design Thinking. A combination of KJ Method and Kansei Engineering that have been respectively established by late Prof Kawakita and Prof Nagamachi has been identified to construct the model of design thinking that yields advanced creativity for designing a delightful user experience. Ongoing data collection for the empirical examination is planned for publication, which will be extensively based on this paper. Further interdisciplinary and cross-cultural research should be encouraged for co-creating the next stage of design thinking. The author welcomes invitations for joint research, design practice, constructively critical arguments and so forth from academia and industries. Design research is an insightful academic discipline that learns from the past, focuses on the present, and envisions the future.
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Acknowledgments
This paper was written as a part of the research project funded by JSPS KAKENHI: Grant Number 20K20124. I also would like to express thanks for the substantial and constructive input provided by Dr Kai Battenberg and Dr Kento Masuyama.
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Shigemoto, Y. (2021). Beyond IDEO’s Design Thinking: Combining KJ Method and Kansei Engineering for the Creation of Creativity. In: Markopoulos, E., Goonetilleke, R.S., Ho, A.G., Luximon, Y. (eds) Advances in Creativity, Innovation, Entrepreneurship and Communication of Design. AHFE 2021. Lecture Notes in Networks and Systems, vol 276. Springer, Cham. https://doi.org/10.1007/978-3-030-80094-9_3
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