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Digital Museum Transformation Strategy Against the Covid-19 Pandemic Crisis

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Advances in Creativity, Innovation, Entrepreneurship and Communication of Design (AHFE 2021)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 276))

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Abstract

During the last decade, the art industry and especially the museums, the art galleries and the auctions has stagnated due to the global financial crisis (2007–2017) and latest lockdowns brought by the Covid-19 pandemic (2020-). Many art institutions introduced digital technologies into their operations and transitioned to the online art market. Visits to art exhibitions include interaction with other visitors of similar interests. Hence, digital art venues must create the same environment vibes and offer similar opportunities as the physical ones. The paper indicates the application of the avatar technology as an interaction method in digital museum spaces. It also provides the functional requirements, a navigation process, and the implementation scenarios for the adaptation of such technologies. The application of this digital strategy can transform the art market, contribute to the museum’s sustainability, and offer the public different ways of learning and entertainment.

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Author information

Authors and Affiliations

  1. Faculty of Engineering and Management, Turku University of Applied Sciences, Joukahaisenkatu 3, 20520, Turku, Finland

    Evangelos Markopoulos & Mika Luimula

  2. School of Business and Management, Queen Mary University of London, 327 Mile End Road, GB, London, E1 4NS, UK

    Evangelos Markopoulos

  3. Hult International Business School, 35 Commercial Road, London, E1 1LD, UK

    Cristina Ye

  4. School of Science and Engineering, University of Turku, Turun yliopisto, 20014, Turku, Finland

    Panagiotis Markopoulos

Authors
  1. Evangelos Markopoulos
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  2. Cristina Ye
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  3. Panagiotis Markopoulos
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  4. Mika Luimula
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Corresponding author

Correspondence to Evangelos Markopoulos .

Editor information

Editors and Affiliations

  1. School of Management, University College London, London, UK

    Evangelos Markopoulos

  2. Department IELM, Hong Kong University of Science and Technology, Hong Kong, Hong Kong

    Ravindra S. Goonetilleke

  3. School of Arts and Social Science, The Open University of Hong Kong, Ho Man Tin, Kowloon, Hong Kong

    Amic G. Ho

  4. Asian Ergonomics Design Lab, The Hong Kong Polytechnic University, Kowloon, Hong Kong

    Yan Luximon

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Markopoulos, E., Ye, C., Markopoulos, P., Luimula, M. (2021). Digital Museum Transformation Strategy Against the Covid-19 Pandemic Crisis. In: Markopoulos, E., Goonetilleke, R.S., Ho, A.G., Luximon, Y. (eds) Advances in Creativity, Innovation, Entrepreneurship and Communication of Design. AHFE 2021. Lecture Notes in Networks and Systems, vol 276. Springer, Cham. https://doi.org/10.1007/978-3-030-80094-9_27

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  • DOI: https://doi.org/10.1007/978-3-030-80094-9_27

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-80093-2

  • Online ISBN: 978-3-030-80094-9

  • eBook Packages: EngineeringEngineering (R0)

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