Skip to main content

Decolonization of Digital Platforms: A Research Agenda for GREAT Domains

  • Conference paper
  • First Online:
Book cover The Role of e-Business during the Time of Grand Challenges (WeB 2020)

Abstract

Digital platforms are transforming commerce practice. Technology is not separate from the socio-cultural environment in which it is used and, thus, platforms mostly capture and imbue values of their origins in the west. As digital platforms are “migrated” outside the west, western values intrinsically embedded in the digital platforms are also unknowingly imposed around the world. However, research from western, educated, industrialized, rich, and democratic (WEIRD) contexts does not necessarily generalize to the rest of the world. Instead, examining research phenomena on digital platforms anew in growing, rural, eastern, aspirational, transitional (GREAT) contexts is necessary. In this chapter, we highlight the need and pathways for decolonization of digital platforms research in GREAT domains.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Karhade, P., Dong, J.Q.: Information technology investment and commercialized innovation performance: dynamic adjustment costs and curvilinear impacts. MIS Q. (2021, forthcoming)

    Google Scholar 

  2. Karhade, P., Dong, J.Q.: Innovation outcomes of digitally enabled collaborative problemistic search capability. MIS Q. (2021, forthcoming)

    Google Scholar 

  3. Dong, J.Q., Karhade, P., Rai, A., Xu, S.X.: How firms make information technology investment decisions: toward a behavioral agency theory. J. Manage. Inf. Syst. (2021, forthcoming).

    Google Scholar 

  4. Dong, J.Q., Karhade, P., Rai, A., Xu, S.X.: Information technology and innovation outputs: the missing link of search evolution. In: Academy of Management Proceedings 2015, vol. 1, p. 13847. Academy of Management Briarcliff Manor, NY (2015)

    Google Scholar 

  5. Dong, J.Q., He, J., Karhade, P.: The Penrose effect in resource investment for innovation: evidence from information technology and human capital. ECIS Completed Research 80 (2013)

    Google Scholar 

  6. Andrade Rojas, M.G., Kathuria, A., Lee, H.-H.: Attaining operating performance through Pas De Trios of IT, competitive brokerage and innovation. In: Proceedings of the International Conference on Information Systems, Fort Worth (2015)

    Google Scholar 

  7. Rietveld, J., Schilling, M.A.: Platform competition: a systematic and interdisciplinary review of the literature. J. Manage. (2021)

    Google Scholar 

  8. De Laet, M., Mol, A.: The Zimbabwe bush pump: mechanics of a fluid technology. Soc. Stud. Sci. 30(2), 225–263 (2000)

    Google Scholar 

  9. Henrich, J., Heine, S.J., Norenzayan, A.: Most people are not WEIRD. Nature 466(7302), 29 (2010)

    Article  Google Scholar 

  10. Karhade, P., Kathuria, A.: Missing impact of ratings on platform participation in India: a call for research in GREAT domains. Commun. Assoc. Inf. Syst. 47(1), 19 (2020)

    Google Scholar 

  11. Chilisa, B.: Indigenous Research Methodologies. Sage Publications (2019)

    Google Scholar 

  12. Kathuria, A., Karhade, P., Konsynski, B.R.: In the realm of hungry ghosts: multi-level theory for supplier participation on digital platforms. J. Manag. Inf. Syst. 37(2), 396–430 (2020)

    Article  Google Scholar 

  13. Kathuria, A., Karhade, P.P.: You are not you when you are hungry: machine learning investigation of impact of ratings on ratee decision making. In: Xu, J.J., Zhu, B., Liu, X., Shaw, M.J., Zhang, H., Fan, M. (eds.) WEB 2018. LNBIP, vol. 357, pp. 151–161. Springer, Cham (2019). https://doi.org/10.1007/978-3-030-22784-5_15

    Chapter  Google Scholar 

  14. Tiwana, A., Konsynski, B., Bush, A.: Platform evolution: coevolution of platform architecture, governance, and environmental dynamics. Inf. Syst. Res. 21(4), 675–687 (2010)

    Article  Google Scholar 

  15. Kathuria, A., Saldanha, T., Khuntia, J., Andrade Rojas, M., Mithas, S., Hah, H.: Inferring supplier quality in the gig economy: the effectiveness of signals in freelance job markets. In: Proceedings of the 54th Hawaii International Conference on System Sciences, p. 6583, Maui (2021)

    Google Scholar 

  16. McIntyre, D.P., Srinivasan, A.: Networks, platforms, and strategy: emerging views and next steps. Strateg. Manag. J. 38(1), 141–160 (2017)

    Article  Google Scholar 

  17. Chen, L., Xu, P., Liu, D.: Effect of crowd voting on participation in crowdsourcing contests. J. Manag. Inf. Syst. 37(2), 510–535 (2020)

    Article  Google Scholar 

  18. Hukal, P., Henfridsson, O., Shaikh, M., Parker, G.: Platform signaling for generating platform content. MIS Q. 44(3), 1177–1205 (2020)

    Article  Google Scholar 

  19. Ramakrishnan, T., Khuntia, J., Kathuria, A., Saldanha, T.J.V.: Business intelligence capabilities. In: Deokar, A.V., Gupta, A., Iyer, L.S., Jones, M.C. (eds.) Analytics and Data Science. AIS, pp. 15–27. Springer, Cham (2018). https://doi.org/10.1007/978-3-319-58097-5_3

    Chapter  Google Scholar 

  20. Andrade Rojas, M., Saldanha, T., Khuntia, J., Kathuria, A., Boh, W.F.: Overcoming innovation deficiencies in mexico: use of open innovation through it and closed innovation through IT by small and medium enterprises. In: Proceedings of the 54th Hawaii International Conference on System Sciences, p. 617, Kauai (2021)

    Google Scholar 

  21. Akrich, M.: The Description of Technical Objects, pp. 205–224 (1992)

    Google Scholar 

  22. Dasgupta, A., Karhade, P., Kathuria, A., Konsynski, B.: Holding space for voices that do not speak: design reform of rating systems for platforms in GREAT economies. In: Proceedings of the 54th Hawaii International Conference on System Sciences, p. 2564, Maui (2021)

    Google Scholar 

  23. Karhade, P., Kathuria, A., Konsynski, B.: When choice matters: assortment and participation for performance on digital platforms. In: Proceedings of the 54th Hawaii International Conference on System Sciences, p. 1799, Maui (2021)

    Google Scholar 

  24. Khuntia, J., Saldanha, T., Kathuria, A.: Dancing in the tigers’ den: MNCs versus local firms leveraging IT-enabled strategic flexibility. In: Proceedings of the International Conference on Information Systems, Auckland (2014)

    Google Scholar 

  25. Kathuria, A., Khuntia, J., Karhade, P., Ning, X.: Don’t ever take sides with anyone against the family: family ownership and information management. In: Proceedings of the Americas Conference on Information Systems, Cancun (2019)

    Google Scholar 

  26. Ning, X., Khuntia, J., Kathuria, A., Karhade, P.: Information technology investment, environmental hostility, and firm performance: the roles of family ownership in an emerging economy. In: Proceedings of the 53rd Hawaii International Conference on System Sciences, Maui (2020)

    Google Scholar 

  27. Ning, X., Khuntia, J., Kathuria, A., Karhade, P.: Ownership and management control effects on IT investments: a study of indian family firms. In: Proceedings of the International Conference on Information Systems, Hyderabad (2020)

    Google Scholar 

  28. Karhade, P., Shaw, M.J., Subramanyam, R.: Patterns in information systems portfolio prioritization. MIS Q. 39(2), 413–434 (2015)

    Article  Google Scholar 

  29. Karhade, P.: IT portfolio management: an enterprise risk management-based perspective. In: AMCIS 2007 Proceedings, p. 405 (2007)

    Google Scholar 

  30. Karhade, P., Shaw, M.: Rejection and selection decisions in the IT portfolio composition process: an enterprise risk management based perspective. In: AMCIS 2007 Proceedings, p. 221 (2007)

    Google Scholar 

  31. Kathuria, A., Saldanha, T., Khuntia, J., Andrade Rojas, M.G., Hah, H.: Strategic intent, contract duration, and performance: evidence from micro-outsourcing. In: Proceedings of the International Conference on Information Systems, Fort Worth (2015)

    Google Scholar 

  32. Saldanha, T.J.V., Kathuria, A., Khuntia, J., Konsynski, B., Andrade Rojas, M.: Leveraging digitalization of services for performance: evidence from the credit union industry. In: Proceedings of the International Conference on Information Systems, Seoul (2017)

    Google Scholar 

  33. Saldanha, T., Kathuria, A., Khuntia, J., Konsynski, B.: Ghosts in the machine: how marketing and human capital investments enhance customer growth when innovative services leverage self-service technologies. Inf. Syst. Res. (2021, forthcoming).

    Google Scholar 

  34. Vitzthum, S., Kathuria, A., Konsynski, B.: Toys become tools: from virtual worlds to real commerce. Commun. Assoc. Inf. Syst. 29 (2011)

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Prasanna Karhade .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2021 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Karhade, P., Kathuria, A., Dasgupta, A., Malik, O., Konsynski, B.R. (2021). Decolonization of Digital Platforms: A Research Agenda for GREAT Domains. In: Garimella, A., Karhade, P., Kathuria, A., Liu, X., Xu, J., Zhao, K. (eds) The Role of e-Business during the Time of Grand Challenges. WeB 2020. Lecture Notes in Business Information Processing, vol 418. Springer, Cham. https://doi.org/10.1007/978-3-030-79454-5_5

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-79454-5_5

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-79453-8

  • Online ISBN: 978-3-030-79454-5

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics