Skip to main content
SpringerLink
Log in

The Influence of Aesthetic Design of Consumption Space on Content-Posting Intention on Social Media: The Moderating Role of Aesthetic Perceptual Ability

  • Conference paper
  • First Online:
Proceedings of the Fifteenth International Conference on Management Science and Engineering Management (ICMSEM 2021)

Part of the book series: Lecture Notes on Data Engineering and Communications Technologies ((LNDECT,volume 79))

  • 1279 Accesses

Abstract

Under the dual background of the era of social media and aesthetic consumption, social media has become a platform for consumers to express their distinctive lifestyle and taste, and also a tool for marketers to promote their business. Content-posting on social media by consumers has drawn the attention of marketers, who consider it as a tool of free marketing and positive electronic word-of-mouth spreading. However, there is still scarce academic research on factors that trigger the intentions of social media users to post. Building on research of design dimensions, this study examined the effect of aesthetic design of consumption space on content-posting intention, which is mediated by self-expression. The moderating role of aesthetic perceptual ability is also examined.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 259.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 329.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Aaker, J.L.: The malleable self: the role of investigating the in persuasion. J. Market. Res. 36(1), 45–57 (1999)

    Article  Google Scholar 

  2. Algharabat, R., Rana, N.P., et al.: Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media. J. Retail. Consum. Serv. 53, 1–13 (2020)

    Article  Google Scholar 

  3. Amaldoss, W., Jain, S.: Conspicuous consumption and sophisticated thinking. Manage. Sci. 51(10), 1449–1466 (2005)

    Article  MATH  Google Scholar 

  4. Anderson, J., Gerbing, D.: Structural modeling in practice: a review and recommended two-step approach. Psychol. Bull. 103(3), 411–423 (1988)

    Article  Google Scholar 

  5. Apaolaza, V., Paredes, M.R., et al.: How does restaurant’s symbolic design affect photo-posting on Instagram? The moderating role of community commitment and coolness. J. Hosp. Market. Manage. 30, 1–17 (2020)

    Google Scholar 

  6. Atwal, G., Bryson, D., Tavilla, V.: Posting photos of luxury cuisine online: an exploratory study. Br. Food J. 121(2), 453–465 (2019)

    Article  Google Scholar 

  7. Aydin, G.: Social media engagement and organic post effectiveness: a roadmap for increasing the effectiveness of social media use in hospitality industry. J. Hosp. Market. Manage. 29(1), 1–21 (2020)

    Google Scholar 

  8. Baek, J., Ok, C.M.: The power of design: how does design affect consumers’ online hotel booking? Int. J. Hosp. Manage. 65, 1–10 (2017)

    Article  Google Scholar 

  9. Belk, R.W.: Possessions and the extended self. J. Consum. Res. 15(2), 139–168 (1988)

    Article  MathSciNet  Google Scholar 

  10. Black, H.G., Childers, C.Y., Vincent, L.H.: Service characteristics’ impact on key service quality relationships: a meta-analysis. J. Serv. Market. 28(4), 276–291 (2014)

    Article  Google Scholar 

  11. Bloch, P.H.: Seeking the ideal form: product design and consumer response. J. Market. 59(3), 16–29 (1995)

    Article  Google Scholar 

  12. Bloch, P.H., Brunel, F.F., Arnold, T.J.: Individual differences in the centrality of visual product aesthetics: concept and measurement. J. Consum. Res. 29(4), 551–565 (2003)

    Article  Google Scholar 

  13. Braun, O.L., Wicklund, R.A.: Psychological antecedents of conspicuous consumption. J. Econ. Psychol. 10(2), 161–187 (1989)

    Article  Google Scholar 

  14. Chernev, A., Hamilton, R., Gal, D.: Competing for consumer identity: limits to self-expression and the perils of lifestyle branding. J. Market. 75(3), 66–82 (2011)

    Article  Google Scholar 

  15. Cho, E., Gupta, S., Kim, Y.K.: Style consumption: its drivers and role in sustainable apparel consumption. Int. J. Consum. Stud. 39(6), 661–669 (2015)

    Article  Google Scholar 

  16. Csibra, G., Gergely, G.: Natural pedagogy as evolutionary adaptation. Philos. Trans. R. Soc. B Biol. Sci. 366(1567), 1149–1157 (2011)

    Article  Google Scholar 

  17. Dar-Nimrod, I., Ganesan, A., MacCann, C.: Coolness as a trait and its relations to the big five, self-esteem, social desirability, and action orientation. Pers. Individ. Diff. 121, 1–6 (2018)

    Article  Google Scholar 

  18. Desmet, P.: Designing emotions. Unpublished Doctoral Dissertation, vol. 6, no. 2, pp. 60–61 (2002)

    Google Scholar 

  19. Fisk, R.P., Patrício, L., et al.: An expanded servicescape perspective. J. Serv. Manage. 22(4), 471–490 (2011)

    Article  Google Scholar 

  20. Fornell, C., Larcker, D.F.: Evaluating structural equation models with unobservable variables and measurement error. J. Market. Res. 18(1), 39–50 (1981)

    Article  Google Scholar 

  21. Harris, L.C., Goode, M.M.: Online servicescapes, trust, and purchase intentions. J. Serv. Market. 24(3), 230–243 (2010)

    Article  Google Scholar 

  22. Hauck-Lawson, A.: Introduction to special issue on the food voice. Food Cult. Soc. 7(1), 24–25 (2004)

    Article  Google Scholar 

  23. Holbrook, M.B., Hirschman, E.C.: The experiential aspects of consumption: consumer fantasies, feelings, and fun. J. Consum. Res. 9(2), 132–140 (1982)

    Article  Google Scholar 

  24. Homburg, C., Schwemmle, M., Kuehnl, C.: New product design: concept, measurement, and consequences. J. Market. 79(3), 41–56 (2015)

    Article  Google Scholar 

  25. Ingarden, R.: Aesthetic experience and aesthetic object. Philos. Phenomenol. Res. 21(3), 289–313 (1961)

    Article  Google Scholar 

  26. Ingwer, M.: Empathetic marketing: how to satisfy the 6 core emotional needs of your customers. Springer, New York (2017). https://doi.org/10.1007/978-1-137-51200-0

  27. Jeong, E., Jang, S.S.: Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations. Int. J. Hosp. Manage. 30(2), 356–366 (2011)

    Article  Google Scholar 

  28. Joyner Armstrong, C.M., Kang, J., Lang, C.: Clothing style confidence: the development and validation of a multidimensional scale to explore product longevity. J. Consum. Behav. 17(6), 553–568 (2018)

    Article  Google Scholar 

  29. Kim, H.S., Sherman, D.K.: “Express yourself’’: culture and the effect of self-expression on choice. J. Pers. Soc. Psychol. 92(1), 1 (2007)

    Article  Google Scholar 

  30. Knoll, M., Meyer, B., Kroemer, N.B., Schröder-Abé, M.: It takes two to be yourself. J. Individ. Diff. 36(1), 38–53 (2015)

    Article  Google Scholar 

  31. Lambert, N.M., Gwinn, A.M., et al.: A boost of positive affect: the perks of sharing positive experiences. J. Soc. Pers. Relat. 30(1), 24–43 (2013)

    Article  Google Scholar 

  32. Lee, E., Lee, J.A., et al.: Pictures speak louder than words: motivations for using Instagram. Cyberpsychol. Behav. Soc. Netw. 18(9), 552–556 (2015)

    Article  Google Scholar 

  33. Lin, I.Y.: Effects of visual servicescape aesthetics comprehension and appreciation on consumer experience. J. Serv. Market. 30(7), 692–712 (2016)

    Article  Google Scholar 

  34. Loewy, R.: Never Leave Well Enough Alone. Simon and Schuster, New York (1951)

    Google Scholar 

  35. Lowe, E.D., Anspach, K.A.: Freedom in dress: a search for related factors. Home Econ. Res. J. 7(2), 121–127 (1978)

    Article  Google Scholar 

  36. Mehrabian, A., Russell, J.A.: An Approach to Environmental Psychology. The MIT Press, Cambridge (1974)

    Google Scholar 

  37. Olson, J.C., Jacoby, J.: Cue utilization in the quality perception process. In: ACR Special Volumes (1972)

    Google Scholar 

  38. Osborne, H.: What makes an experience aesthetic? In: Mitias, M. (ed.) Possibility of the Aesthetic Experience, pp. 117–138 (1986)

    Google Scholar 

  39. Parish, J.T., Berry, L.L., Lam, S.Y.: The effect of the servicescape on service workers. J. Serv. Res. 10(3), 220–238 (2007)

    Article  Google Scholar 

  40. Preacher, K.J., Hayes, A.F.: Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behav. Res. Methods 40(3), 879–891 (2008)

    Article  Google Scholar 

  41. Richins, M.L.: Valuing things: the public and private meanings of possessions. J. Consum. Res. 21(3), 504–521 (1994)

    Article  Google Scholar 

  42. Rook, D.W.: The buying impulse. J. Consum. Res. 14(2), 189–199 (1987)

    Article  Google Scholar 

  43. Seo, E.J., Park, J.W., Choi, Y.J.: The effect of social media usage characteristics on e-WOM, trust, and brand equity: focusing on users of airline social media. Sustainability 12(4), 1691 (2020)

    Article  Google Scholar 

  44. Sheldon, P., Bryant, K.: Instagram: motives for its use and relationship to narcissism and contextual age. Comput. Hum. Behav. 58, 89–97 (2016)

    Article  Google Scholar 

  45. Sirgy, M.J.: Self-concept in consumer behavior: a critical review. J. Consum. Res. 9(3), 287–300 (1982)

    Article  Google Scholar 

  46. Sung, Y., Kim, Y., et al.: An explorative study of Korean consumer participation in virtual brand communities in social network sites. J. Glob. Market. 23(5), 430–445 (2010)

    Article  Google Scholar 

  47. Thompson, C.J., Hirschman, E.C.: Understanding the socialized body: a poststructuralist analysis of consumers’ self-conceptions, body images, and self-care practices. J. Consum. Res. 22(2), 139–153 (1995)

    Article  Google Scholar 

  48. Tran, G.A., Strutton, D.: Comparing email and SNS users: investigating e-servicescape, customer reviews, trust, loyalty and e-WOM. J. Retail. Consum. Serv. 53(101), 782 (2020)

    Google Scholar 

  49. Warren, C., Batra, R., et al.: Brand coolness. J. Market. 83(5), 36–56 (2019)

    Article  Google Scholar 

  50. Yadav, R., Mahara, T.: Exploring the role of e-servicescape dimensions on customer online shopping: a stimulus-organism-response paradigm. J. Electr. Commer. Organ. (JECO) 18(3), 53–73 (2020)

    Article  Google Scholar 

  51. Zhu, J., Jiang, L., et al.: Post, eat, change: the effects of posting food photos on consumers’ dining experiences and brand evaluation. J. Interact. Market. 46, 101–112 (2019)

    Article  Google Scholar 

Download references

Acknowledgements

This work is partially supported by grant 18 AGL024 of the National Social Science Foundation’s key project “Value Management of Cultural Creativity Research”, China.

Author information

Authors and Affiliations

  1. Sichuan University, Chengdu, People’s Republic of China

    Yu Zhang, Yongzhong Yang, Yunyan Tang & Ruo Yang

Authors
  1. Yu Zhang
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Yongzhong Yang
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Yunyan Tang
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Ruo Yang
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Editors and Affiliations

  1. Business School, Sichuan University, Chengdu, China

    Jiuping Xu

  2. University of Castilla-La Mancha (UCLM), Ciudad Real, Ciudad Real, Spain

    Fausto Pedro García Márquez

  3. World Academy of Sciences, Trieste, Italy

    Mohamed Hag Ali Hassan

  4. Academy of Sciences of Moldova, Chisinau, Moldova

    Gheorghe Duca

  5. Institute of Systems Control, Azerbaijan National Academy of Sciences, Baku, Azerbaijan

    Asaf Hajiyev

  6. Department of Industrial Engineering, Gazi University, Ankara, Turkey

    Fulya Altiparmak

Rights and permissions

Reprints and permissions

Copyright information

© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Zhang, Y., Yang, Y., Tang, Y., Yang, R. (2021). The Influence of Aesthetic Design of Consumption Space on Content-Posting Intention on Social Media: The Moderating Role of Aesthetic Perceptual Ability. In: Xu, J., García Márquez, F.P., Ali Hassan, M.H., Duca, G., Hajiyev, A., Altiparmak, F. (eds) Proceedings of the Fifteenth International Conference on Management Science and Engineering Management. ICMSEM 2021. Lecture Notes on Data Engineering and Communications Technologies, vol 79. Springer, Cham. https://doi.org/10.1007/978-3-030-79206-0_46

Download citation

Publish with us

Policies and ethics

Search

Navigation