Abstract
Through the rapid and accurate information processing, analysis and extraction of big data technology, the integration of big data and cultural and creative product brand design, in-depth analysis of the needs of cultural and creative product design with big data technology, mining effective regional cultural elements, and assisting cultural Creative products carry out precise optimization and upgrading in terms of design positioning, product analysis, design strategy, etc., clarify the brand strategy direction of regional elements and cultural and creative product design, promote the enhancement of brand value, and realize the conversion of new and old kinetic energy integrating regional cultural elements and the times, to promote the development of the regional economy, and strengthen the internal power support of cultural confidence.
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Acknowledgements
This work was supported by the 2020 scientific research project of the Shanxi provincial education department, and research on the design path of Shanxi cultural & creative products from the perspective of cultural confidence (No. 20JK0171).
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Wen, Z. (2021). Precise Design Research of Regional Cultural and Creative Products Under Big Data. In: Abawajy, J., Xu, Z., Atiquzzaman, M., Zhang, X. (eds) 2021 International Conference on Applications and Techniques in Cyber Intelligence. ATCI 2021. Advances in Intelligent Systems and Computing, vol 1398. Springer, Cham. https://doi.org/10.1007/978-3-030-79200-8_117
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DOI: https://doi.org/10.1007/978-3-030-79200-8_117
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