Abstract
A tree could only thrive because the florid ground is nurturing its roots. Similarly, any communicative situation has languages to convey it. They represent the utter branches of the tree. It sucks its sap from the cultural environments and contexts bolstering its flourishing expressiveness. Therefore, iterations represent the actual skeleta produced out of a tricky balance between the languages involved in the exchange and media. In this precise relationship, the latter is to be considered not as mere ‘couriers’ but as a gathering of multiple factors including the ‘traditional’ idea of medium—as “a method or way of expressing something”— along with all contingent, collateral linguistic, cultural and semantic elements. The context itself could be a channel. Nonetheless, that does not describe the totality of its functions.
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Notes
- 1.
‘Medium.’ The Cambridge Dictionary. https://dictionary.cambridge.org/dictionary/english/medium (accessed 10/03/2018).
- 2.
This very acceptation of ‘mono-modal’ is more related to the field of multimediality than multimodality. Newspapers and radio appear constrained in their written texts or voice, accordingly. Those channels certainly are, instead, multimodal. The former displays images and diverse font sizes and colours along with salient articles carrying contents (graphic dimension). The latter uses all the para-verbal expressiveness shades that implement verbality (plus the alternation of radio-news programmes with other entertainment broadcasts and music forms of communication).
- 3.
Marshall McLuhan Official Site. FAQ section, edited by Eric McLuhan. https://marshallmcluhan.com/common-questions/ (accessed 04/08/2018).
- 4.
Ferdinand De Saussure died in 1913. Three years later, two of his devotees—the scholars Charles Bally and Albert Sechehaye—published the notes they had gathered during their Professor’s Course de linguististique générale in the homonym volume. Also, the year of publication was meaningful, as they chose to release the volume exactly one hundred years after Franz Bopp’s On the Conjugation System of Sanskrit in Comparison with that of Greek, Latin, Persian and Germanic [Über das Konjugationssystem der Sanskritsprache in Vergleichung mit jenem der griechischen, lateinischen, persischen und germanischen Sprache].
- 5.
CBC—Radio Canada. “Our story”. http://www.cbc.radio-canada.ca/en/explore/our-history/ (accessed 06/10/2018).
- 6.
CBC Corporate Plan Summary, 2016–2017 to 2020–2021. http://www.cbc.radio-canada.ca/_files/cbcrc/documents/corporate-plan/corporate-plan-summary-2016-2017-2020-2021.pdf (accessed 06/11/2018).
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Gentile, F.P. (2021). The Linguistic and Cultural Environment of Canadian Television. In: Corpora, Corpses and Corps. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-78276-4_3
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