Abstract
Okay, we’ve exaggerated a bit. Everything won’t be in this chapter. But the most important thing about lead community fundraising will be. And that is: Lead community fundraising is not just about addressing people, like traditional sales is, it’s about having a real dialogue with people. Nothing more—and that is difficult enough.
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Neugebauer, L.M., Zanko, I. (2021). All about Lead Community Fundraising. In: Lead Community Fundraising. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-030-77849-1_4
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DOI: https://doi.org/10.1007/978-3-030-77849-1_4
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