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Creating Vision Context Through Market Insights: Deep Diving an Industry

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Entrepreneurial Vision

Part of the book series: Classroom Companion: Business ((CCB))

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Abstract

In ► Chaps. 6 and 7, we focused on how to create vision context through network development. We now begin to swing our focus to the market in order to continue building a meaningful context for vision creation.

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Authors and Affiliations

  1. Williams School of Business, Bishop’s University, Sherbrooke, QC, Canada

    Susan E. Reid

  2. Université de Sherbrooke, Sherbrooke, QC, Canada

    Charles B. Crawford

Authors
  1. Susan E. Reid
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  2. Charles B. Crawford
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Correspondence to Susan E. Reid .

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Reid, S.E., Crawford, C.B. (2022). Creating Vision Context Through Market Insights: Deep Diving an Industry. In: Entrepreneurial Vision. Classroom Companion: Business. Springer, Cham. https://doi.org/10.1007/978-3-030-77803-3_8

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