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Communicating Your Vision

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Entrepreneurial Vision

Part of the book series: Classroom Companion: Business ((CCB))

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Abstract

As entrepreneurs move toward the launch of their products and services, often for the first time, all of the activities involved with the entrepreneurial visioning process culminate in the necessity to successfully convey their vision to others, including key stakeholders such as business partners, employees, customers, potential customers, and suppliers. As such, the key learning objectives for this chapter are  to:

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Authors and Affiliations

  1. Williams School of Business, Bishop’s University, Sherbrooke, QC, Canada

    Susan E. Reid

  2. Université de Sherbrooke, Sherbrooke, QC, Canada

    Charles B. Crawford

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  1. Susan E. Reid
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  2. Charles B. Crawford
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Correspondence to Susan E. Reid .

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Reid, S.E., Crawford, C.B. (2022). Communicating Your Vision. In: Entrepreneurial Vision. Classroom Companion: Business. Springer, Cham. https://doi.org/10.1007/978-3-030-77803-3_19

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