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Google’s Use of Artificial Intelligence in a Two-Sided Advertising Market Causing Trust Loss, and Data Monopolization

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Artificial Intelligence Systems and the Internet of Things in the Digital Era (EAMMIS 2021)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 239))

Abstract

Google, an American multinational technology company, offers internet products, e.g., digital advertising, search engine, cloud computing, software, and hardware. This paper describes Google search engine and Google Ads, two of its flagship products in relationship to the role of AI employed that may produce a network effect in a two-sided market. This is discussed through the structure of the search engine market and Google’s position in this market. The digital use of AI robots is ubiquitous. This study brings about a new thinking, beyond the analogy between platform operations and city operations, notably along the dimension of private vs. public spaces since people are familiar with thinking of issues in that paradigm as the pre-internet days.

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Acknowledgement

We thank Robert Donovan of DOM360 for motiving this study.

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Authors and Affiliations

  1. International Regional Development, Bellingham, USA

    Ben T. Yu

  2. New York Institute of Technology, New York, USA

    Ekin Ulukok

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  1. Ben T. Yu
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Correspondence to Ben T. Yu .

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Editors and Affiliations

  1. Accounting, Finance and Banking Department, Ahlia University, Manama, Bahrain

    Abdalmuttaleb M.A Musleh Al-Sartawi

  2. College of Business and Finance, Ahlia University, Manama, Bahrain

    Anjum Razzaque

  3. School of Strategy and Leadership, Coventry University, Coventry, UK

    Muhammad Mustafa Kamal

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Yu, B.T., Ulukok, E. (2021). Google’s Use of Artificial Intelligence in a Two-Sided Advertising Market Causing Trust Loss, and Data Monopolization. In: Musleh Al-Sartawi, A.M., Razzaque, A., Kamal, M.M. (eds) Artificial Intelligence Systems and the Internet of Things in the Digital Era. EAMMIS 2021. Lecture Notes in Networks and Systems, vol 239. Springer, Cham. https://doi.org/10.1007/978-3-030-77246-8_36

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