Abstract
Generating creative ideas in groups is a common process in many contexts. However, research has shown that the outcomes of group idea generation are often lower than those obtained without collaboration. The effectiveness of group idea generation is influenced by the method of sharing ideas, the task structure, and the personal characteristics of the group members. The use of electronic or writing modalities for idea exchange, appropriate instructions, brief breaks, challenging goals, and focusing on one issue at a time can enhance group performance. Task-relevant diversity in group composition and some degree of training in effective group processes also enhance the performance of idea generation groups. Alternation of group and solitary idea generation sessions can also be beneficial.
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Some of the research reported in this chapter were supported by a series of grants from the National Science Foundation. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of the National Science Foundation. Some of the research reported was partially supported by the Army Research Office under grant W911NF-20-1-0213. The views and conclusions contained in this document are those of the authors and should not be interpreted as representing the official policies, either expressed or implied, of the US Army Research Laboratory or the US government. The US government is authorized to reproduce and distribute reprints for government purposes notwithstanding any copyright notation herein.
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Paulus, P.B., Kenworthy, J.B. (2021). Research Findings on Ideational Creativity in Groups. In: Doboli, S., Kenworthy, J.B., Minai, A.A., Paulus, P.B. (eds) Creativity and Innovation. Understanding Complex Systems. Springer, Cham. https://doi.org/10.1007/978-3-030-77198-0_3
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