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Crowd-Based Service Design

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Crowd-Based Business Models

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Abstract

The collective intelligence not only offers ideation, but also helps firms in decision-making. The crowd-based business models also share control rights between stakeholders and management. This chapter discusses the crowd-based business models in service industries, collective governance, and shareholder rights. The concept and modalities of reverse service pyramid are argued in this chapter as ‘putting the customers first.’ In addition, the concept of thinking triangle comprising design thinking, systems thinking, and value thinking has been discussed in this chapter in the context of coevolution of services firms with crowd value chain. The discussions on designing services-based crowd platforms, reverse service pyramid, social domain of services, and systems thinking and value management in crowd-based services are central to this chapter. This chapter argues that service firms using collective intelligence develop value-driven services business model and provide cost-effective utilitarian services with embedded aesthetic and emotional values.

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Authors and Affiliations

  1. EGADE Business School, Tecnologico de Monterrey, Mexico City, Mexico

    Rajagopal

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Correspondence to Rajagopal .

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Rajagopal (2021). Crowd-Based Service Design. In: Crowd-Based Business Models. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-77083-9_8

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