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Technology and ‘Generation Next’ Business

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Crowd-Based Business Models

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Abstract

Information technology is increasingly changing, which is providing more options in business modeling and implication of strategies involving stakeholders and market players. Crowdsourcing is emerging as a customer-centric tool through which firms develop and commercialize innovation. In view of the attributes of collective intelligence, this chapter discusses the critical role of social media and the digital interactions in collective business modeling using various technology platforms. This chapter discusses critically the role of social media in developing crowd-based business projects by explaining the transitions of crowd-based information to drive corporate decisions. Effects of emotions and personality of customers and investors in the crowd-based businesses are also discussed in this chapter. The discussions in this chapter also focus on the crowd-based innovation approaches in the context of transferability of innovations, ambidexterity, and commercialization of frugal innovations. Discussions on organizational design and digital transformation are also central to this chapter.

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  1. EGADE Business School, Tecnologico de Monterrey, Mexico City, Mexico

    Rajagopal

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Correspondence to Rajagopal .

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Rajagopal (2021). Technology and ‘Generation Next’ Business. In: Crowd-Based Business Models. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-77083-9_6

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