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Crowd-Based Business Leadership and Strategies

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Crowd-Based Business Models

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Abstract

Capturing customer value, expectation, and co-creation options from collective information lead to business model sophistication for exploring new opportunities in the marketplace. Sophistication of business strategies is of critical importance toward refining the pool of resources for the firm’s development. The collective intelligence drives critical thinking and helps managers in developing semantic perceptions of ideas, interventions, and implications (3Is). The semantics induce lead thinking in firms for involving crowd to set new business order. These intricacies are categorically discussed in this chapter. This chapter categorically discusses the attributes of co-creation, and role of wisdom of crowd in the context of brainstorming, perceptual semantics, and design thinking. In addition, the role of stakeholder contributions in transformative leadership, strategies and tactics, and social branding is discussed significantly in the core discussions in this chapter.

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Authors and Affiliations

  1. EGADE Business School, Tecnologico de Monterrey, Mexico City, Mexico

    Rajagopal

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  1. Rajagopal
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Correspondence to Rajagopal .

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Rajagopal (2021). Crowd-Based Business Leadership and Strategies. In: Crowd-Based Business Models. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-77083-9_5

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