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First Insights on Brand Attitude Towards a Retailer’s Individual Private Labels

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Advances in National Brand and Private Label Marketing (NB-PL 2021)

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Authors and Affiliations

  1. ZHAW School of Management and Law, Winterthur, Switzerland

    Olivier Reimann, Oliver Thomas, Gunther Kucza & Stefan Schuppisser

Authors
  1. Olivier Reimann
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  2. Oliver Thomas
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  3. Gunther Kucza
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  4. Stefan Schuppisser
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Corresponding author

Correspondence to Olivier Reimann .

Editor information

Editors and Affiliations

  1. Department of Business Administration 1, University of Granada, Granada, Spain

    Francisco J. Martínez-López

  2. Department of Economics and Business, University of Almería, La Cañada de San Urbano, Almería, Spain

    Juan Carlos Gázquez-Abad

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Reimann, O., Thomas, O., Kucza, G., Schuppisser, S. (2021). First Insights on Brand Attitude Towards a Retailer’s Individual Private Labels. In: Martínez-López, F.J., Gázquez-Abad, J.C. (eds) Advances in National Brand and Private Label Marketing. NB-PL 2021. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-76935-2_3

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