Skip to main content
SpringerLink
Log in

Profit Driver: Sales Volume

  • Chapter
  • First Online:
True Profit!

  • 543 Accesses

Abstract

Management of sales volume—one of the three profit drivers—is about steering the volume in such a way that profit is maximized, or at least improved relative to a starting situation. Another goal can be to minimize the effects of a potential profit downturn. Higher volumes only make sense when they drive higher profits. When a volume decline brings about an increase in profit, the company should accept that decline.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
eBook
USD 24.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 32.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    Chicago Tribune, January 9, 2007, see also “GM’s Employee-Discount Offer on New Autos Pays Off,” USA Today, June 29, 2005.

  2. 2.

    See Simon-Kucher & Partners, Global Pricing Survey 2019, London 2019.

  3. 3.

    See Hermann Simon and Martin Fassnacht [1].

  4. 4.

    See Klaus Meitinger, “Wege aus der Krise, ” Private Wealth, March 2009, pp. 26–31.

  5. 5.

    Ibid.

  6. 6.

    See Simon-Kucher & Partners, Global Pricing Study 2014, Bonn 2014.

  7. 7.

    Robert L. Phillips [2], as well as Peter O'Connor and Jamie Murphy [3].

  8. 8.

    See Robert Klein and Claudius Steinhardt [4] as well as Robert G. Cross [5].

  9. 9.

    Study of 76 machinery manufacturing companies, conducted by Simon-Kucher & Partners.

  10. 10.

    https://www.festo-didactic.com/int-en/.

  11. 11.

    See “Wohnlichkeit in der Flugzeugkabine,” Neue Zürcher Zeitung, February 5, 2007, p. 7.

  12. 12.

    See Madhavan Ramanujam, Georg Tacke [6].

References

  1. Simon, H., & Fassnacht, M. (2019). Price Management, New York: Springer Nature, p. 201.

    Book  Google Scholar 

  2. Phillips, R. L. (2005). Pricing and Revenue Optimization, Stanford: Stanford University Press.

    Book  Google Scholar 

  3. O'Connor, P., & Murphy, J. (2008). Hotel Yield Management Practices Across Multiple Electronic Distribution Channels, Information Technology & Tourism, 10(2), pp. 161–172.

    Article  Google Scholar 

  4. Klein, R., & Steinhardt, C. (2008) Revenue Management, Berlin: Springer. 

    Google Scholar 

  5. Cross, R. G. (1997). Revenue Management, New York: Broadway Books. 

    Google Scholar 

  6. Ramanujam, M., & Tacke, G. (2016). Monetizing Innovation: How Smart Companies Design the Product around the Price, Hoboken: Wiley.

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Bonn, Nordrhein-Westfalen, Germany

    Hermann Simon

Authors
  1. Hermann Simon
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Hermann Simon .

Rights and permissions

Reprints and permissions

Copyright information

© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Simon, H. (2021). Profit Driver: Sales Volume. In: True Profit!. Copernicus, Cham. https://doi.org/10.1007/978-3-030-76702-0_7

Download citation

Publish with us

Policies and ethics

Search

Navigation