Skip to main content
SpringerLink
Log in

Online Shopping Problems in the Context of B2C E-commerce in the Visegrad Four Countries

  • Conference paper
  • First Online:
Advances in Digital Marketing and eCommerce (DMEC 2021)

Part of the book series: Springer Proceedings in Business and Economics ((SPBE))

Included in the following conference series:

  • 5613 Accesses

Abstract

As online shopping grows, problems with online shopping grow, too. The main aim of the paper is to evaluate and compare problems customer face when online shopping in the Visegrad Four countries (Slovakia, Czechia, Hungary, Poland). The paper outlines the theoretical basis of online shopping and describes the main problems related to shopping via Internet. Based on data from the Eurostat database, the paper compares specific online shopping problems in the years 2015, 2017 and 2019. We found that the highest incidence of problems with online shopping in 2015 was reported in Hungary (40%), in 2017 in Poland (18%) and in 2019 in Czech Republic (28%). The most frequent problem in all V4 countries was that the delivery time of goods or services was longer than it was stated by the seller on the store’s website.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 139.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 179.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 179.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

  • Abdullah, L., Ramli, R., Bakodah, H.O., Othman, M.: Developing a causal relationship among factors of e-commerce: a decision making approach. J. King Saud Univ. Comput. Inf. Sci. 32(10), 1194–1201 (2019)

    Google Scholar 

  • Ariffin, S.K., Mohan, T., Goh, Y.N.: Influence of consumers’ perceived risk on consumers’ online purchase intention. J. Res. Interact. Market. 12(3), 309–327 (2018)

    Article  Google Scholar 

  • Artene, A.S.: E-business and informational society and their impact on sustainable development. SEA Pract. Appl. Sci. 2(2), 439–446 (2014)

    Google Scholar 

  • Bacik, R., Fedorko, R., Olearova, M.: The problematics of using mobile devices for e-commerce in the V4 countries. In: Economic and Social Development: Book of Proceedings, pp. 109–118 (2020)

    Google Scholar 

  • Balejová, M.: Analysis of the potential for the development of the digital economy in V4 countries. Almanach Act. Iss. World Econ. Polit. 9(4), 45–64 (2014)

    Google Scholar 

  • Bandara, R., Fernando, M., Akter, S.: Explicating the privacy paradox: a qualitative inquiry of online shopping consumers. J. Retail. Consum. Serv. 52, 101947 (2020)

    Article  Google Scholar 

  • Czech e-commerce: Size of Czech e-commerce market (2021)

    Google Scholar 

  • Corejova, T., Garbier, M., Chinoracky, M., Valicova. A.: E-commerce from the perspective of Visegrad countries. In: Economic and Social Development: Book of Proceedings, pp. 641–648 (2020)

    Google Scholar 

  • Del Duca, L.F., Rule, C., Loebl, Z.: Facilitating expansion of cross-border e-commerce-developing a global online dispute resolution system (Lessons derived from existing ODR systems: work of the United Nations Commission on International Trade Law). J. Law Int. Affair. 1(1), 59–85 (2012)

    Google Scholar 

  • Diaz, C.: What is E-Commerce? Definition, differences with other terms and first steps to follow if you want to launch your e-commerce (2016)

    Google Scholar 

  • European Commission: Digital Economy & Society in the EU (2018)

    Google Scholar 

  • Eurostat: Internet purchases (2020a)

    Google Scholar 

  • Eurostat: Problems encountered by individuals when buying/ordering over the internet (2020b)

    Google Scholar 

  • Ganapathi, R.: A study on factors affecting online shopping behavior of consumers in Chennai. J. Manage. Res. Anal. 2(2), 123–126 (2015)

    Google Scholar 

  • Haleema, P.K., Iyengar, N.C.: A mathematical model with flexible negotiation strategies for agent based negotiations in dynamic e-commerce environments. J. King Saud Univ. Comput. Inf. Sci. 30(4), 1–14 (2016)

    Google Scholar 

  • Heureka:. Slovaks reached a new record on e-shops in 2019 (2020)

    Google Scholar 

  • Holdorf, S., Haasis, H.D.: Last mile delivery concepts in E-commerce an empirical approach. In: The 8th International Conference on Software, Knowledge, Information Management and Applications (SKIMA), pp. 1–6 (2014)

    Google Scholar 

  • Jurčo, G.: Online marketing in Hungary (2020)

    Google Scholar 

  • Karim, R.A.: Customer satisfaction in online shopping: a study into the reasons for motivations and inhibitions. IOSR J. Bus. Manage. 11(6), 13–20 (2013)

    Article  Google Scholar 

  • Karthikeyan, G.: Problems faced by online consumers. Int. J. Curr. Res. Modern Educ. 1(1), 166–169 (2016)

    Google Scholar 

  • Kavitha, T.: Consumer buying behavior of online shopping - a study. Int. J. Res. Manage. Bus. Stud. 4(3), 38–41 (2017)

    Google Scholar 

  • Kawaf, F., Tagg, S.: The construction of online shopping experience: a repertory grid approach. Comput. Hum. Behav. 72, 222–232 (2017)

    Article  Google Scholar 

  • Marková, P.: The overview of Slovak e-commerce in 2020 (2020)

    Google Scholar 

  • Ministry of Foreign and European Affairs of the Slovak Republic: Slovakia and V4 (2019)

    Google Scholar 

  • Morgan, J.P.: E-commerce Payments Trends: European Overview (2019)

    Google Scholar 

  • Muthumani, A., Lavanya, V., Mahalakshmi, R.: Problems faced by customers on online shopping in Virudhunagar district. Int. J. Sci. Technol. Manage. 6, 152–159 (2017)

    Google Scholar 

  • Novak, J.: MEPs from the Visegrad four recalled the importance of this association (2021)

    Google Scholar 

  • Payvision: Online payment methods in Poland (2020)

    Google Scholar 

  • Prabha, R.J., Karunanidhi, M.: A study on consumers problems towards online shopping. In: International Journal of Business and Management Invention. National Conference on Emerging Trends and Innovations in Digital Marketing, pp. 26–28 (2017)

    Google Scholar 

  • Rajib, R.: Learning More - Ecommerce and Online Business. Lulu Press, Raleigh (2016)

    Google Scholar 

  • Reddy, A.: Covid-19 impact: consumers move more towards digital (2020)

    Google Scholar 

  • Sabou, S., Avram-Pop, B., Zima, L.A.: The impact of the problems faced by online customers on ecommerce. Studia Universitatis Babe-Bolyai Oeconomica 62(2), 77–88 (2017)

    Article  Google Scholar 

  • Savarimuthu, I., Devi, S.K.: Customer satisfaction towards online shopping in Cuddalore town. Int. J. Market. Technol. 6(9), 14–20 (2016)

    Google Scholar 

  • Sharma, A., Jhamb. D.: Changing consumer behaviours towards online shopping - an impact of Covid 19. Acad. Market. Stud. J. 24(3) (2020)

    Google Scholar 

  • Shashidar, A.: Coronavirus crisis: Snapdeal goes ‘Local’' to ensure faster deliveries amid lockdown. Bus. Today (4) (2020).

    Google Scholar 

  • Singh, J., Crisafulli, B.: Managing online service recovery: procedures, justice and customer satisfaction. J. Serv. Theor. Pract. 26(6), 764–787 (2016)

    Article  Google Scholar 

  • Statista: E-Commerce Hungary (2021)

    Google Scholar 

  • Visegrad Group: About Visegrad Group (2021)

    Google Scholar 

  • We are social. Digital 2019 (2019)

    Google Scholar 

Download references

Acknowledgements

This article is one of the partial outputs under the scientific research grant VEGA 1/0694/20 - Relational marketing research - perception of e-commerce aspects and its impact on purchasing behaviour and consumer preferences and VEGA 1/0609/19 - Research on the development of electronic and mobile commerce in the aspect of the impact of modern technologies and mobile communication platforms on consumer behaviour and consumer preferences.

Author information

Authors and Affiliations

  1. Faculty of Management, University of Presov, Prešov, Slovakia

    Richard Fedorko & Štefan Kráľ

Authors
  1. Richard Fedorko
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Štefan Kráľ
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Richard Fedorko .

Editor information

Editors and Affiliations

  1. Department of Business Administration 1, University of Granada, Granada, Spain

    Francisco J. Martínez-López

  2. ESADE Business & Law School, Barcelona, Spain

    David López López

Rights and permissions

Reprints and permissions

Copyright information

© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Fedorko, R., Kráľ, Š. (2021). Online Shopping Problems in the Context of B2C E-commerce in the Visegrad Four Countries. In: Martínez-López, F.J., López López, D. (eds) Advances in Digital Marketing and eCommerce. DMEC 2021. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-76520-0_9

Download citation

Publish with us

Policies and ethics

Search

Navigation