Skip to main content

Empowering Digital Users Through Design for Privacy

  • Chapter
  • First Online:
Perspectives on Design and Digital Communication II

Abstract

The research presented in this paper discusses the challenges and limitations of privacy by design as an effective tool for protecting users’ privacy. The EU data protection legislation requires all products, services, or systems that process personal data to be designed following a “privacy by design”. However, we contend that privacy by design does not have solid foundations to sustain privacy outside of its legal definitions, and it may only work as a legal compliance tool. Provided that the legal approach is not effective in protecting and enhancing users’ and citizens’ privacy, it is necessary to build a designerly understanding of privacy. The paper suggests a definition of privacy for design based on a universally acceptable ethical framework to create a common understanding of privacy for design and designers. Based on the notion of privacy for design, the paper supports creating a new design discipline to enhance users’ and citizens’ privacy: design for privacy.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 109.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 139.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 139.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    The text of the Convention is available at https://www.un.org/en/universal-declaration-human-rights/index.html.

  2. 2.

    The text of Convention 108+ is available at https://rm.coe.int/convention-108-convention-for-the-protection-of-individuals-with-regar/16808b36f1.

  3. 3.

    Directive 95/46/EC of the European Parliament and the Council of 24 October 1995 on the protection of individuals concerning the processing of personal data and the free movement of such data, OJ L281, 23/11/1995, p. 31–50.

  4. 4.

    Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons concerning the processing of personal data and the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation), OJ L119, 04/05/2016, p. 1–88.

  5. 5.

    LGPD - Lei Geral de Proteção de Dados Pessoais (General Personal Data Protection Law), Law 13.709 of 14 August 2018, in force since 18 September 2020, O.J. (DOU) 15/08/2018.

  6. 6.

    California Consumer Privacy Act of 2018 [1798.100 – 1798.199.100].

  7. 7.

    Article 6(1): “Processing shall be lawful only if and to the extent that at least one of the following:

    (a) the data subject has given consent to the processing of his or her personal data for one or more specific purposes;

    (b) processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract;

    (c) processing is necessary for compliance with a legal obligation to which the controller is subject;

    (d) processing is necessary in order to protect the vital interests of the data subject or of another natural person;

    (e) processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;

    (f) processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.

    Point (f) of the first subparagraph shall not apply to processing carried out by public authorities in the performance of their tasks”.

  8. 8.

    Free translation from Ovid’s Metamorphoses: “I know and approve the best, but I follow the worst”.

References

  1. Waldman AE (2018) Privacy as trust: information privacy for an information age. Cambridge University Press, Cambridge; New York

    Book  Google Scholar 

  2. Zuboff S (2019) The age of surveillance capitalism: the fight for a human future at the new frontier of power. PublicAffairs, New York

    Google Scholar 

  3. Foster JB, McChesney RW (2014) Surveillance capitalism: monopoly-finance capital, the military-industrial complex, and the digital age. Mon Rev 66:1

    Google Scholar 

  4. Véliz C (2020) Privacy is power: reclaiming democracy in the digital age. BANTAM Press (2020)

    Google Scholar 

  5. Pivato S (2013) I comunisti mangiano i bambini: storia di una leggenda. Società editrice il Mulino, Bologna

    Google Scholar 

  6. Bauman Z (2000) Liquid modernity. Polity Press; Blackwell, Cambridge; Malden

    Google Scholar 

  7. Cohen J (2006) Cyberspace as/and space. Columbia Law Rev 107:210

    Google Scholar 

  8. Floridi L (2011) The informational nature of personal identity. Minds Mach 21:549–566. https://doi.org/10.1007/s11023-011-9259-6

    Article  Google Scholar 

  9. Couldry N, Mejias UA (2020) The costs of connection: how data is colonizing human life and appropriating it for capitalism

    Google Scholar 

  10. Pasquale F (2015) The black box society: the secret algorithms that control money and information. Harvard University Press, Cambridge; London

    Google Scholar 

  11. Cavoukian A (2012) Privacy by design [leading edge]. IEEE Technol Soc Mag 31:18–19. https://doi.org/10.1109/MTS.2012.2225459

    Article  Google Scholar 

  12. Cavoukian A, Taylor S, Abrams ME (2010) Privacy by design: essential for organizational accountability and strong business practices. Identity Inf Soc 3:405–413. https://doi.org/10.1007/s12394-010-0053-z

    Article  Google Scholar 

  13. van Lieshout M, Kool L, van Schoonhoven B, de Jonge M (2011) Privacy by design: an alternative to existing practice in safeguarding privacy. Info 13:55–68. https://doi.org/10.1108/14636691111174261

  14. van Rest J, Boonstra D, Everts M, van Rijn M, van Paassen R (2014) Designing privacy-by-design. In: Preneel B, Ikonomou D (eds) Privacy technologies and policy. Springer, Heidelberg, pp 55–72. https://doi.org/10.1007/978-3-642-54069-1_4

  15. Solove DJ (2006) The digital person: technology and privacy in the information age. New York University Press, Fredericksburg

    Google Scholar 

  16. Bowles C (2018) Future ethics. NowNext Press, London

    Google Scholar 

  17. Taleb NN (2018) Skin in the game: hidden asymmetries in daily life. Random House, New York

    Google Scholar 

  18. Geradin D, Katsifis D, Karanikioti T (2020) GDPR myopia: how a well-intended regulation ended up favoring Google in ad tech. SSRN Electron J. https://doi.org/10.2139/ssrn.3598130

    Article  Google Scholar 

  19. Cross N (2006) Designerly ways of knowing. Springer, London

    Google Scholar 

  20. Papanek V (2019) Design for the real world. Thames & Hudson, LO

    Google Scholar 

  21. Monteiro M (2019) Ruined by design: how designers destroyed the world, and what we can do to fix it

    Google Scholar 

  22. Dunne A, Raby F (2013) Speculative everything: design, fiction, and social dreaming. The MIT Press, Cambridge; London

    Google Scholar 

  23. Warren S, Brandeis L (1890) The right to privacy. Harv Law Rev 4:193–220

    Article  Google Scholar 

  24. Floridi L (2014) The 4th revolution: how the infosphere is reshaping human reality. Oxford University Press, New York; Oxford

    Google Scholar 

  25. Moore AD (2008) Defining privacy. Social Science Research Network, Rochester

    Google Scholar 

  26. Trepte S, Reinecke L (eds) (2011) Privacy online: perspectives on privacy and self-disclosure in the social web. Springer, Heidelberg; New York

    Google Scholar 

  27. van den Hoven J, Blaauw M, Pieters W, Warnier M (2020) Privacy and information technology. In: Zalta EN (ed) The Stanford Encyclopedia of philosophy. Metaphysics Research Lab, Stanford University

    Google Scholar 

  28. Westin AF (1967) Privacy and freedom. Scribner, New York

    Google Scholar 

  29. Solove DJ (2009) Understanding privacy. Harvard University Press, Cambridge; London

    Google Scholar 

  30. Downton P (2005) Design research. RMIT University Press, Melbourne

    Google Scholar 

  31. Buchanan R (2001) Design and the new rhetoric: productive arts in the philosophy of culture. Philos Rhetor 34:183–206. https://doi.org/10.1353/par.2001.0012

    Article  Google Scholar 

  32. Verbeek P-P (2006) Materializing morality. Sci Technol Hum Values 31:361–380. https://doi.org/10.1177/0162243905285847

  33. Archer LB (1984) Systematic method for designers. In: Cross N (ed) Developments in design methodology. Wiley, Chichester, pp 68–82

    Google Scholar 

  34. Buchanan R (2005) Design ethics. In: Mitcham C (ed) Encyclopedia of science, technology, and ethics. Thomson Gale, Farmington, Hills, pp 504–510

    Google Scholar 

  35. Haggart B (2019) The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. Zuboff S (2018) J Digit Media Policy 10:229–243. https://doi.org/10.1386/jdmp.10.2.229_5

  36. Privacy Enhancing Technologies (2016) Evolution and State of the Art A Community Approach to PETs Maturity Assessment. ENISA

    Google Scholar 

  37. Kshetri N (2017) Blockchain’s roles in strengthening cybersecurity and protecting privacy. Telecommun Policy 41:1027–1038. https://doi.org/10.1016/j.telpol.2017.09.003

    Article  Google Scholar 

  38. Drăgnoiu Panait A, Olimid R, Stefanescu A (2020) Identity management on blockchain - privacy and security aspects. Proc Romanian Acad Ser Math Phys Tech Sci Inf Sci 21:45–52

    Google Scholar 

Download references

Acknowledgements

This study was supported by UNIDCOM under a Grant by the Fundação para a Ciência e Tecnologia (FCT) no. UIDB/DES/00711/2020 attributed to UNIDCOM/IADE—Universidade Europeia, Lisbon, Portugal.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Davide M. Parrilli .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Parrilli, D.M., Hernández-Ramírez, R. (2021). Empowering Digital Users Through Design for Privacy. In: Martins, N., Brandão, D., Moreira da Silva, F. (eds) Perspectives on Design and Digital Communication II. Springer Series in Design and Innovation , vol 14. Springer, Cham. https://doi.org/10.1007/978-3-030-75867-7_1

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-75867-7_1

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-75866-0

  • Online ISBN: 978-3-030-75867-7

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics