Skip to main content

Digital Business Model Innovation for Product-Service Systems

  • Chapter
  • First Online:
Book cover The Palgrave Handbook of Servitization

Abstract

Manufacturing companies are increasingly focused on digitalization and service-led growth to gain new revenue streams and achieve sustainable competitive advantages. In this regard, offering product-service systems (PSS) is proposed as an attractive solution for manufacturing companies to achieve economic, environmental, and social benefits. More specifically, digital technology is used to offer services that integrate provider and customer operations, which increases efficiency, because each party focuses on its core competencies, and operations are optimized. Business model innovation represents a crucial component that may differentiate successful and unsuccessful PSS companies. Implementing digital business models for PSS provisions is a process with numerous challenges that constitutes a major reason why manufacturing companies struggle to increase the service and digitalization degree of their offerings. This chapter suggests that evaluating and understanding tactics, risk management, service network adjustment, and most importantly, alignment of activities are necessary for successful implementation of digital business model innovation for PSS. This chapter contributes to the PSS literature by proposing a four-phase digital business model innovation framework.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 189.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 249.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 249.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Adrodegari, F., & Saccani, N. (2017). Business models for the service transformation of industrial firms. The Service Industries Journal, 37(1), 57–83.

    Article  Google Scholar 

  • Baines, T. S., Lightfoot, H. W., Evans, S., Neely, A., Greenough, R., Peppard, J., Roy, R., Shehab, E., Braganza, A., Tiwari, A., Alcock, J. R., Angus, J. P., Basti, M., Cousens, A., Irving, P., Johnson, M., Kingston, J., Lockett, H., Martinez, V., … Wilson, H. (2007). State-of-the-art in product-service systems. Proceedings of the Institution of Mechanical Engineers, Part B: Journal of Engineering Manufacture, 221(10), 1543–1552.

    Google Scholar 

  • Baines, T., Ziaee Bigdeli, A., Bustinza, O. F., Guang Shi, V., Baldwin, J., & Ridgway, K. (2017). Servitization: Revisiting the state-of-the-art and research priorities. International Journal of Operations & Production Management, 37(2), 256–278.

    Google Scholar 

  • Barquet, A. P. B., de Oliveira, M. G., Amigo, C. R., Cunha, V. P., & Rozenfeld, H. (2013). Employing the business model concept to support the adoption of product–service systems (PSS). Industrial Marketing Management, 42(5), 693–704.

    Article  Google Scholar 

  • Boehm, M., & Thomas, O. (2013). Looking beyond the rim of one’s teacup: A multidisciplinary literature review of product-service systems in information systems, business management, and engineering & design. Journal of Cleaner Production, 51, 245–260.

    Article  Google Scholar 

  • Casadesus-Masanell, R., & Ricart, J. E. (2010). From strategy to business models and onto tactics. Long Range Planning, 43(2), 195–215.

    Article  Google Scholar 

  • Cenamor, J., Sjödin, D. R., & Parida, V. (2017). Adopting a platform approach in servitization: Leveraging the value of digitalization. International Journal of Production Economics, 192, 54–65.

    Article  Google Scholar 

  • Erkoyuncu, J. A., Durugbo, C., & Roy, R. (2013). Identifying uncertainties for industrial service delivery: A systems approach. International Journal of Production Research, 51(21), 6295–6315.

    Article  Google Scholar 

  • Evans, S., Partidário, P. J., & Lambert, J. (2007). Industrialization as a key element of sustainable product-service solutions. International Journal of Production Research, 45(18–19), 4225–4246.

    Article  Google Scholar 

  • Gebauer, H., Fleisch, E., & Friedli, T. (2005). Overcoming the service paradox in manufacturing companies. European Management Journal, 23(1), 14–26.

    Article  Google Scholar 

  • Hypko, P., Tilebein, M., & Gleich, R. (2010). Benefits and uncertainties of performance-based contracting in manufacturing industries: An agency theory perspective. Journal of Service Management, 21(4), 460–489.

    Article  Google Scholar 

  • Kindström, D., & Kowalkowski, C. (2014). Service innovation in product-centric firms: A multidimensional business model perspective. Journal of Business & Industrial Marketing, 29(2), 96–111.

    Article  Google Scholar 

  • Kindström, D., & Ottosson, M. (2016). Local and regional energy companies offering energy services: Key activities and implications for the business model. Applied Energy, 171, 491–500.

    Article  Google Scholar 

  • Luz Martín-Peña, M., Díaz-Garrido, E., & Sánchez-López, J. M. (2018). The digitalization and servitization of manufacturing: A review on digital business models. Strategic Change, 27(2), 91–99.

    Article  Google Scholar 

  • Magretta, J. (2002). Why business models matter. Harvard Business Review, 80(5), 86–92.

    Google Scholar 

  • Martinez, V., Bastl, M., Kingston, J., & Evans, S. (2010). Challenges in transforming manufacturing organisations into product-service providers. Journal of Manufacturing Technology Management, 21(4), 449–469.

    Article  Google Scholar 

  • Meier, H., Roy, R., & Seliger, G. (2010). Industrial Product-Service Systems—IPS2. CIRP Annals, 59(2), 607–627.

    Article  Google Scholar 

  • Mont, O. K. (2002). Clarifying the concept of product–service system. Journal of Cleaner Production, 10(3), 237–245.

    Article  Google Scholar 

  • Ng, I. C., & Yip, N. (2009). Identifying risk and its impact on contracting through a benefit based-model framework in business to business contracting: Case of the defence industry.

    Google Scholar 

  • Ng, I. C., Ding, D. X., & Yip, N. (2013). Outcome-based contracts as new business model: The role of partnership and value-driven relational assets. Industrial Marketing Management, 42(5), 730–743.

    Article  Google Scholar 

  • Pagoropoulos, A., Maier, A., & McAloone, T. C. (2017). Assessing transformational change from institutionalising digital capabilities on implementation and development of product-service systems: Learnings from the maritime industry. Journal of Cleaner Production, 166, 369–380.

    Article  Google Scholar 

  • Parida, V., Sjödin, D., & Reim, W. (2019). Reviewing literature on digitalization, business model innovation, and sustainable industry: Past achievements and future promises. Sustainability, 11(2), 391.

    Google Scholar 

  • Parida, V., Sjödin, D. R., Wincent, J., & Kohtamäki, M. (2014). Mastering the transition to product-service provision: Insights into business models, learning activities, and capabilities. Research-Technology Management, 57(3), 44–52.

    Google Scholar 

  • Porter, M. E., & Heppelmann, J. E. (2015). How smart, connected products are transforming companies. Harvard Business Review, 93(10), 96–114.

    Google Scholar 

  • Rabetino, R., Kohtamäki, M., & Gebauer, H. (2017). Strategy map of servitization. International Journal of Production Economics, 192, 144–156.

    Article  Google Scholar 

  • Raja, J. Z., & Frandsen, T. (2017). Exploring servitization in China: Challenges of aligning motivation, opportunity and ability in coordinating an external service partner network. International Journal of Operations & Production Management, 37(11), 1654–1682.

    Article  Google Scholar 

  • Reim, W. (2018). Towards a framework for product-service system business model implementation (Doctoral dissertation, Luleå tekniska universitet).

    Google Scholar 

  • Reim, W., Lenka, S., Frishammar, J., & Parida, V. (2017). Implementing sustainable product–service systems utilizing business model activities. Procedia CIRP, 64, 61–66.

    Article  Google Scholar 

  • Reim, W., Parida, V., & Örtqvist, D. (2015). Product-service systems (PSS) business models and tactics–A systematic literature review. Journal of Cleaner Production, 97, 61–75.

    Article  Google Scholar 

  • Reim, W., Parida, V., & Sjödin, D. R. (2016). Risk management for product-service system operation. International Journal of Operations & Production Management, 36(6), 665–686.

    Article  Google Scholar 

  • Reim, W., Sjödin, D., & Parida, V. (2018). Mitigating adverse customer behaviour for product-service system provision: An agency theory perspective. Industrial Marketing Management, 74, 150–161.

    Google Scholar 

  • Richter, A., Sadek, T., & Steven, M. (2010). Flexibility in industrial product-service systems and use-oriented business models. CIRP Journal of Manufacturing Science and Technology, 3(2), 128–134.

    Article  Google Scholar 

  • Roy, R., & Cheruvu, K. S. (2009). A competitive framework for industrial product-service systems. International Journal of Internet Manufacturing and Services, 2(1), 4–29.

    Article  Google Scholar 

  • Sjödin, D. R., Parida, V., Leksell, M., & Petrovic, A. (2018). Smart factory implementation and process innovation: A preliminary maturity model for leveraging digitalization in manufacturing moving to smart factories presents specific challenges that can be addressed through a structured approach focused on people, processes, and technologies. Research-Technology Management, 61(5), 22–31.

    Article  Google Scholar 

  • Steven, M. (2012). Risk management of industrial product-service systems (IPS2)–How to consider risk and uncertainty over the IPS2 lifecycle? Leveraging Technology for a Sustainable World (pp. 37–42). Springer.

    Google Scholar 

  • Story, V. M., Raddats, C., Burton, J., Zolkiewski, J., & Baines, T. (2017). Capabilities for advanced services: A multi-actor perspective. Industrial Marketing Management, 60, 54–68.

    Article  Google Scholar 

  • Stoughton, M., & Votta, T. (2003). Implementing service-based chemical procurement: Lessons and results. Journal of Cleaner Production, 11(8), 839–849.

    Google Scholar 

  • Teece, D. J. (2010). Business models, business strategy and innovation. Long Range Planning, 43(2), 172–194.

    Article  Google Scholar 

  • Tukker, A. (2004). Eight types of product–service system: Eight ways to sustainability? Experiences from SusProNet. Business Strategy and the Environment, 13(4), 246–260.

    Article  Google Scholar 

  • Venkatraman, N. (1989). The concept of fit in strategy research: Toward verbal and statistical correspondence. Academy of Management Review, 14(3), 423–444.

    Article  Google Scholar 

  • Vezzoli, C., Ceschin, F., Diehl, J. C., & Kohtala, C. (2015). New design challenges to widely implement ‘sustainable product-service systems.’ Journal of Cleaner Production, 97, 1–12.

    Article  Google Scholar 

  • Visnjic Kastalli, I., Van Looy, B., & Neely, A. (2013). Steering manufacturing firms towards service business model innovation. California Management Review, 56(1), 100–123.

    Article  Google Scholar 

  • Zarpelon Neto, G., Pereira, G. M., & Borchardt, M. (2015). What problems manufacturing companies can face when providing services around the world? Journal of Business & Industrial Marketing, 30(5), 461–471.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Wiebke Reim .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Reim, W., Parida, V., Sjödin, D. (2021). Digital Business Model Innovation for Product-Service Systems. In: Kohtamäki, M., et al. The Palgrave Handbook of Servitization. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-75771-7_6

Download citation

Publish with us

Policies and ethics