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Service-Dominant Logic: A Missing Link in Servitization Research?

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The Palgrave Handbook of Servitization

Abstract

Parallel to the evolving literature on servitization, the notion of service-dominant (S-D) logic has evolved as a perspective on marketing. The research fields of servitization and S-D logic have mainly developed separately, even though they are highly relevant to each other. Combining these fields creates a framework that contributes to an improved theoretical basis for servitization. We argue that S-D logic can be seen as a missing link in servitization research and we discuss three implications for theory and practice; (1) a definition of servitization, (2) a foundational service business logic to guide servitization, and (3) a holistic view of servitization.

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Correspondence to Nina Löfberg .

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Åkesson, M., Löfberg, N. (2021). Service-Dominant Logic: A Missing Link in Servitization Research?. In: Kohtamäki, M., et al. The Palgrave Handbook of Servitization. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-75771-7_25

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